Social Labs Newsletter, SEPTEMBER 2025

|Five Minutes Well Spent

What´s new in September 2025?

Highlights, insights, and exciting opportunities—let's dive in!

Social Advisors

Product Test Mission with Social Advisors: Real Insights for Launches, Improvements, and Benchmarking

With Social Advisors you turn the consumer’s voice into real strategic decisions.
Our product test missions are not only for validating a launch: they are also ideal for improving existing products or evaluating the competition’s offering with real consumers before investing large budgets.

What Is a Product Test Mission?
A structured mission where a selected group of consumers (“Advisors”) receives, tests, and evaluates a product—your own or the competition’s—under real conditions.
Clear objectives: validate acceptance, detect improvements, gain insights, and compare your proposal with the market.

Synthetic Methodology
Precise selection: we choose Advisors according to profile and consumption habits.

Controlled delivery: centralized logistics, verification codes, and specific delivery points.

Multimedia feedback: in the app, Advisors upload questionnaires, photos, videos, and audio in real time.

Immediate reports: dynamic dashboards to see results and patterns within minutes.

Real Value for Your Brand
Speed: immediate feedback.

Reliability: traceable and segmented data.

Scalability: simultaneous missions in multiple regions and profiles.

Actionable insights: data turned into decisions for launches, improvements, or benchmarking.

Customer Opinion
“Before investing in a new line we tested our product and two competitors’ with Social Advisors. We adjusted the flavor, strengthened our communication, and achieved a launch 35% more successful than the category average.” – Innovation Director, Mass Consumer Goods Company

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The Advisor’s Role
The consumer becomes a co-creator: testing the product under real conditions and providing insights that directly influence your strategic decisions.

How Social Advisors Turns Tests into Strategy
The Social Advisors app manages every step of the process, ensuring traceability, transparency, and efficiency. From recruitment and logistics to data collection and analysis, everything happens in a digital ecosystem that simplifies the experience for the Advisor and maximizes value for the brand.

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Product test missions are no longer simple sampling exercises; they are living laboratories where brands and consumers co-create. With Social Advisors, you turn every test into an informed decision, every insight into a competitive advantage, and every Advisor into a strategic ally.

Make your consumers your co-creators: discover how to launch your first product test mission with Social Advisors.

Social Labs

AI Hallucinations: The Hidden Challenge of Reliability in the Agentic AI Era

AI hallucinations are not minor glitches; they are part of the very design of models that operate on probabilities. The problem is not their existence but the fact that they appear with the same confidence as correct answers, creating a misleading sense of certainty.

Even in advanced models like GPT-5, which represent a qualitative leap in power and context, hallucinations remain. The difference now is that scale multiplies both value and risk: a brilliant answer can accelerate a business, but a well-crafted hallucination can compromise a critical decision.

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How Social Labs Tackles This Challenge with Agentic AI

‍At Social Labs, we understand that reliability is not taken for granted; it is built. Our Agentic AI platform does not just deliver answers—it orchestrates autonomous agents that work together to validate data, apply traceability, and design internal controls that make it possible to live with uncertainty without losing speed.

While large language models provide raw power, Agentic AI adds a strategic brain that verifies and cross-checks information across multiple agents before delivering it to the user. This significantly reduces the impact of hallucinations and turns every interaction into a safer and more reliable process.

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Integrating Doubt into Design as a Competitive Advantage

It’s not about waiting for a perfect model, but about creating business environments capable of integrating doubt into their design. With Agentic AI, every error becomes learning, fueling a cycle of continuous improvement where the system doesn’t just respond—it explains, justifies, and documents the origin of every data point or insight.

This philosophy allows Social Labs to transform AI from a tactical resource into a strategic engine. Instead of relying on “single” and potentially flawed answers, companies can work with multiple specialized agents that consult with one another, reduce bias, and build a coherent and actionable storytelling from information.

From Trend to the Strategic Engine of the Future

Here lies the true competitive advantage: mastering complexity and turning AI into a reliable ecosystem that integrates, validates, and scales information to empower business decision-making. With Agentic AI by Social Labs, organizations stop “consuming” AI and start governing it, designing processes where reliability, traceability, and speed are part of the system’s DNA.

The AI revolution won’t come from the biggest model, but from companies capable of making doubt an asset and validation a continuous process. At Social Labs, we are building that future today.

Discover how Agentic AI can transform the reliability of your AI: schedule a demo with our Social Labs team and start turning complexity into competitive advantage today.

Social Advisors

Platform Updates

Intelligence, connection, and clarity. Innovations designed to transform your operations and enhance your strategic decisions. Let’s explore them!

Evidence Validation 2.0: Preparing the Ground for AI

We completely redesigned our Evidence Validation module with an optimized UI/UX for greater efficiency and precision. Now your team can validate field information faster and more reliably, with improved workflows and self-management of noncompliance.

This breakthrough lays the foundation for the upcoming AI Validation Agent, which will soon automate multimedia content review so your team can focus on tasks of higher strategic value.

Experience the new efficiency and get ready for the AI revolution.

Cognitive Reporting: From Data to Strategy in Minutes

The new generation of our Cognitive Reporting engine transforms your mission results into intelligent, actionable reports. With NLP and sentiment analysis, our AI interprets data, generates insights, identifies trends, and builds a coherent storytelling in minutes.

In addition, reports are now clearer and more customizable: they adapt to your brand colors, present information in a logical order, integrate visual stimuli, and highlight key dates for full context.

Discover how Cognitive Reporting can free your team from manual work and boost your strategy.

Exciting News

Social Labs helps you understand and connect better with your market. Join us and co-invest in initiatives that drive impact and transformation.

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Thank you for continuing to trust us!

Best regards, and see you in the next newsletter.

The Social Labs Team
Passion for Software & Love for Innovation

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