Social Labs Newsletter, December 2025

|Five Minutes Well Spent

What´s new in December 2025?

Highlights, insights, and exciting opportunities—let's dive in!

Social Advisors

2025: The year Conversations became Living Knowledge

If we had to summarize 2025 in a single image, it would be this: a vibrant, hyperconnected community, capable of transforming thousands of micro-experiences into intelligent decisions.

And at the center of that change is the Social Advisors Platform.

Just a year ago, we talked about “missions,” “insights,” and “communities.” Today we talk about living ecosystems, where every interaction becomes a signal that drives brands to understand, anticipate, and act.

The year the Social Advisors Platform stopped observing… and started thinking

Every conversation went from being data to becoming signal, context, and action.

More agile. More human. More intelligent.
We redesigned missions, optimized flows, and accelerated dashboards so that every interaction was not only recorded, but understood.

Pattern Recognition changed the rules.
Culture became measurable.
The invisible became visible.
Patterns, tensions, and languages emerged in minutes, not weeks.

Image Recognition was the next leap.
A cognitive engine capable of truly listening:
understanding emotions, connecting stories, and anticipating cultural movements before they scale.

Missions evolved as well:
fewer questionnaires, more conversational journeys.
Fewer answers, more real stories.
People started to share.
Brands started to listen.

2025 was not a year of improvements. It was a year of transformation.
Because market research is no longer a process.
It is a living conversation.

And in 2026 we will continue to deepen that commitment: to build the Social Advisors Platform even more emotional, more intelligent, and more human to understand people.

Write to us and discover how Social Advisors can turn your consumer and shopper Communities into a continuous engine of living knowledge.

Social Labs

2025: The Year Social Labs Activates the New Enterprise Intelligence

If 2025 was the year when platforms evolved to become more human, more intelligent, and capable of interpreting cultural complexity, 2026 will be the moment when Social Labs consolidates a new knowledge architecture for organizations.

Cognitive Intelligence in the Social Advisors Platform

Over the past year, Social Advisors stopped being just a market research platform and became a living system of understanding and cultural recognition.
The next step is inevitable:
to equip companies with real cognitive capabilities for a deeper understanding of their consumers and shoppers.

Not just to analyze.
Not just to automate.
But to think, decide, and operate, with governed autonomy.

Brands stop merely measuring what happens and begin to understand why it happens.

Agentic AI Orchestration & Governance by Social Labs
Autonomy with control

At Social Labs, Agentic AI represents the evolution of artificial intelligence:
agents capable of understanding context, making decisions, and acting autonomously.

Unlike traditional AI, Agentic AI is proactive. It analyzes, plans, and executes complete processes, collaborating with people and other agents, and integrating with the business’s critical systems.

At Social Labs we design agents aligned with business strategy, with transparency, human control, governance, and traceability.

This is how we turn processes into living operational intelligence, capable of generating real and measurable impact.

Cognitive OS for Enterprises

The cognitive infrastructure that connects everything

A cognitive operating system designed to coordinate agents, ensure context, apply policies, and govern autonomous processes in critical environments. It is the bridge between cultural insights, Agentic AI, and real business operations.

The question is not whether you are ready. The question is: do you want to be part of the first generation of companies that operate with Agentic AI? Write to us.

Social Labs

The New Competitive Advantage Will Not Be the Fastest AI, but the Best Orchestrated and Governed AI

For years, the conversation around AI revolved around speed.

Today, in real-world environments, the question is different: who governs what AI decides?

Disruption is not in isolated models, but in Agentic AI systems, where multiple agents reason and execute. Without orchestration and governance, that autonomy scales chaos; with them, it amplifies business strategy.

Orchestration is not automation.
It means defining roles, boundaries, hierarchies, and human oversight points. It means deciding when an agent acts and when it stops.

Governance stops being a brake and becomes a strategic advantage: traceability, explainability, and trust to make better decisions.

And above all, strategy is also about renunciation.
Not everything should be automated. Not every decision should be delegated.

The new frontier will not be who has the fastest model, but who builds trustworthy, governable Agentic AI ecosystems aligned with strategy.

Because intelligence that is not governed does not scale. And intelligence that is well governed transforms.

Would you like to learn more? Let´s talk.

Social Labs

Prosperous New Year

At Social Labs we are closing an extraordinary year.

A year of innovation, shared challenges, and above all, of people who made it possible to go further than we ever imagined.

Today we want to pause to thank you —as a collaborator, client, or partner— for your trust, your collaboration, and your commitment.
Every project, every conversation, and every idea built together reminded us why we do what we do:
to create technology that transforms realities and generates real impact.

This season, we wish you:

Days of rest that help you reconnect

Moments with those you care about most

Hope and energy for what lies ahead

And the certainty that, together, we can achieve exceptional things

2026 will be a key year for Social Labs:
new cognitive capabilities, more intelligent platforms, and strategic alliances that will continue to drive the future we envision.
And we want to build it with you.

Thank you for being part of this story.
Thank you for trusting us.
Thank you for pushing, with your work and your vision, the limits of what is possible.

Happy holidays and an outstanding start to the new year.
May 2026 find us with the same energy, ambition, and purpose that inspire us today.

Exciting News

Social Labs helps you understand and connect better with your market. Join us and co-invest in initiatives that drive impact and transformation.

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Thank you for continuing to trust us!

Best regards, and see you in the next newsletter.

The Social Labs Team
Passion for Software & Love for Innovation

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