Social Labs Newsletter, NOVEMBER 2025

|Five Minutes Well Spent

What´s new in November 2025?

Highlights, insights, and exciting opportunities—let's dive in!

Social Advisors

The New Era of Research: Living Conversations, Cognitive Analysis for Faster Decisions

The question that worries any Insights leader — including Daniel, who leads insights at a major consumer goods company — is simple but critical:

What is really happening with our campaign?

The trackers show no alarms, sales remain steady, but cultural signals tell a different story. Daniel decides to activate a Conversational Mission through Social Advisors by Social Labs to obtain real, living, and contextualized answers.

1. Designing the Mission: from loose question to living conversation

Instead of a long questionnaire, the team builds a simple and functional mission:

Objective: understand what is resonating and what is causing friction with the campaign.

Target: frequent consumers of the category, recruited directly from the Social Advisors base.

Format: 3 days of guided conversations with short questions, audio, photos, and small daily challenges.

The team defines four focus areas that cognitive analysis will monitor in real time:

• Emotions
• Consumption moments
• Barriers to change
• Actionable keywords

Within hours, the conversation explodes with photos from the pantry, voice notes from the car, spontaneous mentions from the supermarket, and perceptions that are hard to capture in a traditional focus group.

2. IA Recognition: the AI that tags while people speak

IA Recognition tags each message as it arrives:

• It recognizes emotions and converts them into sentiment by theme.
• It identifies purchase intentions without manually reading hundreds of messages.
• It detects keywords (price, promotions, packaging, flavors, competition).

Instead of ending the mission with an endless file full of text and audio, the team already sees a dashboard where the conversation is structured: themes, emotions, drivers, and barriers ready to explore.

3. Pattern Recognition: from isolated photo to complete movie

After 72 hours, Pattern Recognition comes into play, comparing this mission with:

• Previous campaigns
• Similar missions
• Past product tests

This is where the magic happens:
it turns loose conversations into a complete movie of consumer behavior.

Real examples Daniel obtains:

“When they feel they solve quickly, they tolerate price better. When guilt appears, they look for healthier alternatives.”

“The packaging works well in the pantry, but fails in the backpack: it bends, breaks, and wastes product.”

These findings turn into actionable decisions for marketing, innovation, trade, and digital communication.

Social Advisors by Social Labs is not a digital focus group, but a cognitive platform for continuous research that offers clear competitive advantages and tangible savings:

• More knowledge with the same budget: you converse with hundreds of people in parallel, with qualitative depth, reducing cost per insight compared to isolated studies.
• Less time, less rework: cognitive analysis and Pattern Recognition accelerate the path from data to insight, avoiding weeks of manual reading, cleaning, and reporting.
• Everything in one platform: insights, reports, and execution live in the same environment, reducing vendors, external coordination, and management costs.
• Accumulated learning that doesn’t get “lost”: each mission feeds the next, saving money by not repeating basic studies and allowing you to dig deeper where it truly matters.
• Better-informed decisions (and fewer costly errors): you no longer only understand what happened — you can anticipate what will happen when you change price, message, or value proposition, reducing the risk of failed campaigns or ineffective launches.

Social Advisors by Social Labs turns every mission into a living conversation where cognitive analysis listens, organizes, and reveals patterns your competitors still can’t see.
In a saturated market, seeing before others is not an advantage — it’s the difference between reacting or leading.

‍Write to us to start your first Qualitative Mission.

Social Labs

The Cognitive OS for Enterprises by Social Labs

At Social Labs, as a boutique software firm specialized in innovation and the development of mission-critical solutions, we have spent years building advanced platforms for leading companies across multiple industries. Along the way, we have identified something very clear: a key piece is missing in today’s technology ecosystem.

That missing piece is the first enterprise cognitive operating system:
The Cognitive OS for Enterprises by Social Labs.
A platform capable of thinking, deciding, and operating critical processes with true autonomy, security, and governance.

From automation to cognitive intelligence

Today, tools like Zapier, Make, or n8n play an important role. They are powerful, flexible, and have democratized automation. But they all belong to the same category: flow automation.

They do not reason.
They do not audit chains of thought.
They do not apply cognitive policies.
They do not interpret business context.
And above all, they cannot meet the regulatory demands of sectors such as healthcare, manufacturing, banking, or government.

Agentic AI (AI with autonomous agents) requires an entirely new paradigm.

The Cognitive OS for Enterprises: the “brain” of operations

In this new architecture, platforms like n8n stop being competitors and become accelerators: they provide connectivity, execution, and on-premise deployments.

The Cognitive OS for Enterprises by Social Labs provides the brain:

• Cognitive governance: rules, policies, and clear limits for how agents think and act.
• Structured reasoning: recorded, auditable, and explainable chains of thought.
• Semantic traceability: knowing not only what was done, but why each decision was made.
• Agent identity: who executes what, under which permissions, and in which context.
• Proprietary protocols: to guarantee secure, explainable, and fully auditable end-to-end operations.

It is, essentially, the operating system that coordinates, controls, and makes reliable the entire ecosystem of agents and automations that a modern company needs.

An opportunity born from real customer needs

This is not a theoretical idea.
It comes from direct observation in our Agentic AI projects and from the real needs voiced by our clients:

• Governing multiple agents with different roles and permissions.
• Recording and understanding the reasoning behind each automated action.
• Robustly integrating ERP environments, IIoT systems, and mission-critical platforms.
• Complying with demanding regulatory frameworks without slowing innovation.
• Operating 24/7 with intelligent autonomy, but under control and with full transparency.

From this emerges a huge opportunity: to build the new operating system for cognitive intelligence in the enterprise.

From concept to MVP: it’s already a reality

Said and done.
Today we already have the first MVP of this vision:

The Cognitive OS for Enterprises by Social Labs, a cognitive operating system capable of delivering:

• Intelligent autonomy over critical processes.
• Full traceability of decisions and actions.
• Deep and configurable governance.
• Real integration with the neural systems of the business.

Our clients are already asking for this new cognitive layer.
And at Social Labs we are fully committed —with vision and conviction— to leading this new generation of cognitive platforms that will transform how organizations operate.

What comes next?

The question is no longer whether companies will adopt Agentic AI, but under which operating system they will do it.
Whoever controls that cognitive operating system will control how decisions are made, how processes are automated, and how intelligence is governed within the organization.

At Social Labs, we have already started building it.

If you want to see how a company transforms with Agentic AI and
The Cognitive OS for Enterprises by Social Labs, write to us to continue the conversation.

Social Labs

Bye Bye ERP, Hello Agentic AI

For decades, ERPs were the digital heart of companies: they centralized data, processes, and decisions in a single system.
But they also became their cage: slow to implement, expensive to maintain, and too rigid for the real speed of the business.

Today that era comes to an end.
The era of orchestrated intelligence begins, where knowledge flows without friction and processes are understood, learned, and executed autonomously.

From monolithic systems to cognitive ecosystems

We are moving from monolithic systems (ERPs) to cognitive ecosystems (Agentic AI).

ERPs were designed for the 20th century: forms, databases, and static rules.

Agentic AI, on the other hand, understands context.
It doesn’t need a purchasing, inventory, or accounting module to act: it only needs data, purpose, and connection.

Each process can be managed by specialized intelligent agents:

• One agent analyzes documents and invoices.
• Another validates suppliers or contracts.
• Another plans logistics or generates financial reports.

And all of them collaborate with each other, like a perfectly synchronized cognitive orchestra.

Goodbye endless implementations. Hello results in weeks.

Traditional ERP projects require years of configuration and millions in licenses.

With Agentic AI, agents are trained, deployed, and integrated in weeks,
connecting through APIs or directly interpreting business documents.

It doesn’t impose a model: it adapts to yours.

It doesn’t force your teams to change: it learns from them.

And it evolves with every interaction.

The new architecture of value

Where there used to be modules, now there is living intelligence.
Where there used to be rigid processes, now there is context and purpose.
Where the ERP used to be the center, now knowledge is.

Agentic AI doesn’t replace the ERP — it transcends it.
It turns it into a node within a network of organizational intelligence.

Conclusion

The future of the enterprise isn’t in the systems that control, but in the agents that understand, collaborate, and execute.

No more software that imposes its logic.
Welcome to the intelligence that understands yours.

Bye bye ERP. Hello Agentic AI.
A new era has begun.

Exciting News

Social Labs helps you understand and connect better with your market. Join us and co-invest in initiatives that drive impact and transformation.

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Thank you for continuing to trust us!

Best regards, and see you in the next newsletter.

The Social Labs Team
Passion for Software & Love for Innovation

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