Social Advisors

Play to Data & Talk to Data: Analyze with Curiosity, Decide with Intelligence

At Social Advisors, we continue to evolve to transform the way brands understand their consumers / buyers. Today, we introduce two of our most powerful and innovative features: Play to Data and Talk to Data — tools that redefine data analysis and insight generation within the Social Advisors platform.

They are designed to transform how you explore, understand, act on, and interact intelligently with your mission data.

Both tools are built for those who seek to go beyond traditional result summaries and aim to generate strategic value from data analysis and real-time insight generation — seamlessly connecting quantitative and qualitative analysis, advanced segmentation, and cognitive insight generation.

What is Play to Data?

Play to Data is a dynamic analysis tool that allows you to explore the results of your studies with total flexibility, depth, and speed. With it, you can:

  • Cross-reference information across multiple studies or missions, identifying common patterns or relevant contrasts.
  • Apply filters on any variable related to a 360° view of the consumer and/or buyer (age, gender, socioeconomic level, region, etc.).
  • Dive into specific segments, comparing behaviors and perceptions with a strategic focus.
  • Analyze question by question, interpreting the results according to the context and objectives of the study.

It’s no longer just about viewing dashboards — it’s about exploring, understanding, and taking action.

And what does Talk to Data offer?

Talk to Data complements this experience by allowing you to interact with your data as if you were speaking to an expert analyst. Thanks to the integration of generative AI, you can converse in natural language with your study or mission data and insights — and get clear, contextualized, and actionable answers instantly.

This means you can:

  • Formulate hypotheses in natural language.
  • Generate cognitive insights using interpretive logic.
  • Explore relationships between variables without requiring advanced technical skills.
  • Predict and project future behaviors of consumers / buyers or new business scenarios.

With Talk to Data, data is no longer just static figures to be manually interpreted — it becomes an intelligent conversation that fuels cognitive insight generation.

From Information to Knowledge

Play to Data and Talk to Data are part of the same philosophy: moving from simply analyzing results to making meaningful decisions. It’s no longer just about seeing what happened — it’s about understanding why it happened, and from there, activating the optimal insight.

Book a personalized demo and discover how our solutions can help you obtain deeper, faster, and more actionable insights.

‍

Thank you for continuing to trust us!

Best regards, and see you in the next newsletter.

The Social Labs Team
Passion for Software & Love for Innovation

‍

‍

‍

‍

‍

‍

‍

‍

‍