Social Advisors

The Silent Revolution of Research: micro-actions that reveal macro-truths  

In the age of fragmented attention and intuitive decisions, brands can no longer rely solely on what consumers declare. True motivations are revealed in invisible details: how long it takes to answer a question, how they position their camera when recording a store, which products appear in the background of a photo, or the emotion in their voice when describing an experience.

At Social Advisors by Social Labs, these digital micro-actions are transformed into high-value data through structured yet flexible missions. We invite real consumers to record multimedia evidence —photos, videos, audios— directly from the real context of purchase or use. Then, our Cognitive AI Agents analyze this content with millimetric precision.

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What kind of micro-actions do we analyze?

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Ongoing missions, evolving insights

‍Unlike one-off studies, ongoing missions allow us to map the dynamic behavior and perception of the consumer. This approach generates Key Behavioral Insights (KBI): a new category of findings focused on what the consumer does and feels, not just what they say.

Active intelligence for decision-making  
Social Advisors is evolving toward a real-time analysis model, where each piece of evidence —visual, auditory, or gestural— becomes an active signal for commercial, operational, or strategic decision-making.

This is the new standard of applied research:

  • Cognitive  
  • Intelligent  
  • Contextual  
  • Operative from day one  

The future of research is not asked. It is observed, detected, and interpreted.  
Connect with Social Advisors and activate your next missions with real contextual intelligence.  

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Thank you for continuing to trust us!

Best regards, and see you in the next newsletter.

The Social Labs Team
Passion for Software & Love for Innovation

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