Social Labs Newsletter, JULY 2025

|Five Minutes Well Spent

What´s new in July 2025?

Highlights, insights, and exciting opportunities—let's dive in!

Social Advisors

The Silent Revolution of Research: micro-actions that reveal macro-truths  

In the age of fragmented attention and intuitive decisions, brands can no longer rely solely on what consumers declare. True motivations are revealed in invisible details: how long it takes to answer a question, how they position their camera when recording a store, which products appear in the background of a photo, or the emotion in their voice when describing an experience.

At Social Advisors by Social Labs, these digital micro-actions are transformed into high-value data through structured yet flexible missions. We invite real consumers to record multimedia evidence —photos, videos, audios— directly from the real context of purchase or use. Then, our Cognitive AI Agents analyze this content with millimetric precision.

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What kind of micro-actions do we analyze?

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Ongoing missions, evolving insights

‍Unlike one-off studies, ongoing missions allow us to map the dynamic behavior and perception of the consumer. This approach generates Key Behavioral Insights (KBI): a new category of findings focused on what the consumer does and feels, not just what they say.

Active intelligence for decision-making  
Social Advisors is evolving toward a real-time analysis model, where each piece of evidence —visual, auditory, or gestural— becomes an active signal for commercial, operational, or strategic decision-making.

This is the new standard of applied research:

• Cognitive  
• Intelligent  
• Contextual  
• Operative from day one  

The future of research is not asked. It is observed, detected, and interpreted.  
Connect with Social Advisors and activate your next missions with real contextual intelligence.  

Social Labs

Agentic AI by Social Labs: Cognitive Digitalization of Your Business

At Social Labs, digital transformation goes beyond task automation. Our approach starts from a different premise: true innovation occurs when strategic decisions can be made —and scaled— from living, contextualized knowledge.

Beyond traditional automation systems, Agentic AI represents a paradigm shift. These are digital entities capable of perceiving, reasoning, acting, and learning in real time within critical business flows. We're no longer just talking about automating tasks, but about deploying intelligence that collaborates, coordinates, and evolves with the organization.

What makes this solution unique?  

1. Specialized, collaborative, and adaptive Agentic AI  
Each agent has a defined cognitive role: diagnose, alert, automate, recommend, or coordinate.  
These agents do not operate in silos, but collaborate with each other and with human teams, creating intelligent workflows in industrial, financial, logistics, or service environments.

2. Intelligent orchestration of processes and decisions  
From planning to execution, agents act autonomously or under human supervision, managing multichannel flows (web, mobile, APIs, voice) with contextual logic.

3. Full interoperability with your digital ecosystem  
Without replacing your current systems, the solution connects natively with your platforms:  
ERP (SAP, Oracle), CRM, Helpdesk, SCADA, MES, APS, document systems, IoT, REST APIs…  
All integrated, all coordinated.

4. Indexed and contextualized organizational knowledge  
Thanks to the EKP Core module and our vector databases (VDB), your company gains fast, semantic, and precise access to regulations, processes, manuals, critical cases, or historical records.

5. Continuous learning with LLMs and advanced RAG  
Agents that evolve in real time, integrating models like GPT-4, Claude, Gemini, or LLaMA 3, along with advanced retrieval-augmented generation (RAG).  
The more they’re used, the more aligned they become with the specific challenges of your operation.

6. Modular scalability and enterprise-grade security  
Cloud-native, hybrid, or on-premise architecture, with encryption, traceability, regulatory compliance (GDPR, ISO 27001, EU AI Act), and granular user control.

Proven impact on real companies:

Agentic AI does not aim to replace human decisions, but to enhance the organizational capacity to act with agility, precision, and context.  It is an intelligence that grows with you, adapts to your processes, and orchestrates continuous value flows.

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‍Discover how to take the next step toward a truly cognitive organization.

Social Labs

Culture of Excellence, Value, and Innovation  

At Social Labs, we don't compete on volume, on being the cheapest, or on doing the bare minimum. We compete —and win— for one reason: EXCELLENCE, VALUE, AND INNOVATION!!

‍Because in our business, excellence, value, and innovation are not just goals… They are the foundation, our culture, and the only sustainable path to growth. Every line of code, every delivery to our clients, every answer we give or solution we propose must carry an invisible but powerful signature: The signature of excellence, value, and innovation.‍

‍When we are excellent, we deliver value and generate innovation in our clients’ businesses:  • The client doesn’t hesitate to return.  
• Trust multiplies.  
• Referrals come naturally.  
• Teams feel proud.  
• The market sees us as benchmarks, not just providers.

‍On the other hand, when we lower our standards of excellence, value, and innovation —even slightly— we lose something far more valuable than a contract: Our identity, our business soul!!‍

‍Excellence, value, and innovation are not optional. They are our growth strategy. They are our DNA!!

‍We are the right team, with the talent, excellence, and innovation needed to create real value in our clients’ businesses and turn the ordinary into extraordinary.

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Jose Vicente
Founder & CEO Social Labs

Exciting News

Social Labs helps you understand and connect better with your market. Join us and co-invest in initiatives that drive impact and transformation.

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Thank you for continuing to trust us!

Best regards, and see you in the next newsletter.

The Social Labs Team
Passion for Software & Love for Innovation

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