Social Labs Newsletter, JANUARY 2024

Use Case: Understanding the Socioeconomic Environment; Social Market by Social Labs: Revolutionizing Shopping (RetailTech) with Installment Orders (FinTech); Enterprise Knowledge Platform, the Era of Knowledge: Transforming Companies with Advanced Knowledge Platforms by Social Labs; Study Conducted by Social Advisors on December 2023 Consumption Trends; Social Advisors Platform Updates; Congratulations to Our Clients; Prosperous 2024.

|Five Minutes Well Spent

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Social Advisors Use Cases

Understanding the Socioeconomic Environment with Social Evaluation

Definition of Social Evaluation

What exactly is Social Evaluation? It’s a comprehensive analysis that goes beyond mere financial data, delving into collective psychology, social, political, and economic changes, as well as emerging trends that directly influence your business.

Purpose and Utility

This methodology provides a holistic perspective on how consumers perceive your product or service, enabling informed decision-making based on deep market insights. Its application allows you to anticipate and adapt to changes, optimize strategies, and ensure the ongoing relevance of your brand in a fluctuating market.

Key Benefits of Social Evaluation

Conclusion

Social Evaluation is your ally in keeping your business aligned with the evolving expectations and needs of your customers. It’s an investment in understanding the socioeconomic landscape that positions you at the forefront of your industry.

Make your business not just reactive, but a leader in a constantly transforming world!

‍Discover the Purchase Drivers of Your Consumers

Social Market

Social Market by Social Labs: Revolutionizing Shopping (RetailTech) with Installment Orders (FinTech)

Discover a new dimension in RetailTech & FinTech with Social Market by Social Labs, an innovative platform that redefines the buying and selling experience. Our unique Installment Payment Orders option transforms every transaction into an immersive, 24/7 accessible experience.

What’s New?

Imagine a world where buying and selling goes beyond a simple transaction—it becomes an adventure. Our Installment Payment system offers users unprecedented payment flexibility, integrating instant credit and providing access to a full catalog at any time.

Key Benefits:

• Expanded Purchasing Power: Make your purchases more accessible with our installment plans, significantly extending your buying capacity.
• Increased Sales for Sellers: Reach a broader audience and boost sales through payment flexibility, encouraging users to discover and commit to your products.
• Integrated Instant Credit: Enjoy a seamless shopping experience with our credit system, integrated directly into the ordering process.
• Full Portfolio Visibility: Stay informed and aware of all available options in real time, whether you're a buyer or seller.
• Exclusive Additional Services: Beyond installment orders, benefit from additional features such as missions, effective communication, an intelligent assistant, and a control panel with Analytics and Insights—all from a single platform.

At Social Market by Social Labs, innovation is our passion. We invite you to join this exciting journey, where flexibility, visibility, and purchasing power come together to elevate your online commerce experience. Explore the future of RetailTech & FinTech with us!

Digitize your distribution and sales channel!

Enterprise Knowledge Platform

The Era of Knowledge: Transforming Businesses with Advanced Knowledge Platforms by Social Labs

Developing an Enterprise Knowledge Platform (by Social Labs) as a universal and heuristic interface represents a disruptive innovation in how companies manage and leverage their information.

An Enterprise Knowledge Platform serves as a centralized repository and access point for all knowledge within an organization. This includes both structured and unstructured data, such as documents, procedures, employee experiences, and skills. By integrating this information into a universal interface, companies can significantly enhance decision-making, operational efficiency, and their ability to innovate.

The disruptive value of these platforms lies in their ability to transform vast amounts of data into actionable, relevant knowledge. This is achieved through advanced technologies like artificial intelligence (AI) and machine learning, enabling platforms not only to store information but also to learn and adapt to the business's changing needs. This empowers companies to identify trends, solve complex problems, and uncover new opportunities more quickly and efficiently.

Social Labs' Role in Knowledge Transformation

‍Social Labs plays a pivotal role in this process. With its focus on innovation and high-quality software development, Social Labs provides tailored solutions aligned with each company’s specific strategies and objectives. Its expertise in creating core-business disruptive innovations ensures that Enterprise Knowledge Platforms not only manage information efficiently but also drive innovation and growth.

Key Advantages:

• Actionable Insights: Converts complex data into meaningful insights for faster decision-making.
• Operational Efficiency: Centralizes access to critical knowledge, streamlining workflows.
• Continuous Learning: Leverages AI to adapt and meet evolving business challenges.
• Competitive Edge: Strengthens adaptability and strategic foresight in competitive industries.

In a world where speed and adaptability are crucial, an Enterprise Knowledge Platform’s ability to provide quick and easy access to relevant information is invaluable. This is particularly true in sectors where knowledge and information are critical assets, such as technology, finance, healthcare, and government.

Conclusion

The integration of an Enterprise Knowledge Platform (by Social Labs) as a universal and heuristic business interface is a groundbreaking approach that can radically transform how companies operate and compete. It provides a solid foundation for continuous innovation, operational efficiency, and sustainable competitive advantage in today’s dynamic business landscape.

Did You Know...

Consumption Trends December 2023

In One year after lifting pandemic restrictions in Mexico and with the arrival of December festivities, 2023 closed with economic and social challenges, including rising prices due to inflation and unemployment.

At the end of 2023, brands faced important questions:

• What was the estimated spending?
• Which categories or types of products were prioritized?
• Did consumers consider switching stores or shopping channels?
• How did travel habits influence purchasing behavior?
• What role did financial institutions play?

Social Labs, through its Social Advisors community, investigated these questions, analyzing purchasing trends for the December 2023 holidays. The goal was to provide brands with key insights to design effective advertising and commercial strategies.

Key Findings:

• Holiday Gift Exchanges: 70% of Advisors participated in gift exchanges, with a budget exceeding $1,500 MXN. Popular categories included clothing, perfumes, shoes, and sneakers.
• Shopping Preferences: There was a strong preference for online shopping via platforms like Amazon, Mercado Libre, and Shein, alongside physical purchases at department stores such as Liverpool, Sears, and Suburbia.
• Travel Plans: Seven out of ten consumers planned to travel within the country during the holidays, with budgets ranging from $3,000 to $5,000 MXN. Online platforms like Despegar.com and Trivago were the most popular choices for travel bookings.
• Financing Sources: Funds were primarily drawn from year-end bonuses, credit cards, and savings. About 5% of Advisors considered taking out a loan, mostly through traditional and digital banking options.

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Download the complete report for free to gain detailed insights into December 2023 purchasing trends.

Download the Full Report

Platform updates

Unique User Identification: One User, One ID – Strengthening Data Integrity

In our ongoing pursuit to enhance security and data authenticity, we have implemented a critical policy: each user is linked to a unique ID. This strategy is vital in preventing fraud associated with the creation of multiple accounts by the same individual, significantly reinforcing data integrity on our Social Advisors platform.

Innovations in Unique ID Monitoring

Previously, monitoring this policy was conducted manually. However, we’ve taken a significant step forward by automating this process. This key update not only enhances security but also improves system efficiency in the following ways:

• Advanced Automation: Automating ID verification ensures stricter and more consistent control, drastically reducing the potential for human error.
• Freeing Human Resources: By automating this repetitive task, administrators can focus on more strategic aspects of platform management.
• Commitment to Continuous Improvement: This change reflects our unwavering dedication to continuous improvement and operational efficiency, providing a safer and more reliable environment for our users.

In summary, the implementation of unique user identification with automated monitoring is a significant advancement on our Social Advisors platform. It strengthens security, optimizes processes, and reaffirms our commitment to operational excellence, consistency, and the protection of our advisors' data.

Optimized Evidence Upload Speeds: Accelerated Efficiency Regardless of Connection

As part of our ongoing mission to enhance user experience, we’ve made a major leap forward in optimizing evidence upload processes, including photos and videos, for critical tasks like consumption tracking. Recognizing the diversity in internet connection speeds across regions, we’ve introduced significant improvements to transform this process.

What’s New with This Optimization?

• Ultra-Fast Evidence Upload: We’ve developed a solution enabling evidence to upload almost instantly, eliminating dependency on variable internet speeds.
• Uniform User Experience: Regardless of location or internet quality, we ensure a seamless and efficient upload experience for all users.
• Real-Time Efficiency Improvement: Faster evidence collection and analysis enhance operational efficiency and accelerate decision-making.
• Adaptive and Responsive Technology: Our technological advancements are designed to adapt to varying connection conditions, ensuring effective and uninterrupted evidence uploads.

These enhancements not only accelerate the evidence upload process but also ensure inclusivity and effectiveness for all users, regardless of location or connection limitations. We are committed to providing a seamless, highly efficient experience, ensuring that the collection of critical data is fast and reliable.

Client News

Compartamos Banco: A Leading Global Microinsurance Company

Compartamos Banco, part of Grupo Gentera, has been recognized as one of the most important companies in the global microinsurance market by Kingpin Market Research, a leading global market research consultancy. The report focuses on market size, segment size (primarily covering product type, application, and geography), competitive landscape, recent status, and development trends. Additionally, it provides a detailed analysis of costs and the supply chain."Year after year, we continue working to offer quality products and services that provide development opportunities to thousands of families in Mexico and Peru, always striving to generate Total Value." (LinkedIn)

Bimbo + Actions to Combat Climate Change

Grupo Bimbo has been awarded the highest rating for its actions to mitigate climate change."This year, CDP gave us the highest rating for our efforts to reduce climate change. We will continue these actions daily to reinforce our commitment to the planet." (LinkedIn)

BYD Poised to Surpass Tesla as the World's Leading Electric Vehicle Company

Chinese automaker BYD set a record for car sales in 2023, positioning it to overtake Tesla as the global leader in the electric vehicle market. The company reported a 62% increase in global sales compared to 2022, exceeding three million units, according to a stock market filing.(Link)

Hospital Angeles Celebrates 50 Years; Strengthens Cutting-Edge Services

Hospital Angeles Health System celebrated the 50th anniversary of Hospital Angeles México in grand style with the unveiling of a commemorative plaque in the presence of executives, medical staff, and collaborators. This state-of-the-art medical center, offering advanced hospital services with high-quality, comfortable, and safe infrastructure, is staffed by a team of specialists, nurses, and administrative personnel. They work together with ethics, honesty, and commitment to provide warm and high-quality care to their patients. (Link)

Prosperous 2024!

Dear clients, collaborators, and partners,

As we step into this new year, we want to express our gratitude for your collaboration and dedication throughout the past year. We wish you a 2024 filled with success and business achievements.

May this year be marked by new challenges that drive you to reach even more ambitious goals. Let each challenge be an opportunity to strengthen our partnerships and business strategies.

We deeply appreciate your trust and commitment, and we look forward to continuing our work together to achieve shared objectives. May 2024 be a year of growth and prosperity for all of us.

Happy New Year! We are excited about the projects ahead and confident that this will be a year of joint success.

Sincerely,
The Social Labs Team

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