Social Labs Newsletter, AUGUST 2025

|Five Minutes Well Spent

What´s new in August 2025?

Highlights, insights, and exciting opportunities—let's dive in!

Social Advisors

Synthetic Data: The New Raw Material of Market Research

In the era where data is the new oil, companies face a challenge: obtaining reliable and actionable information without the high costs, biases, or limitations of traditional methods. The answer lies in synthetic data, an innovation that is redefining market research.

What is Synthetic Data?
It is information artificially generated through algorithms and mathematical models (usually AI and simulations) that mimics the characteristics, patterns, and relationships of real data, but without coming directly from actual observations of real data.

Main Characteristics

• Simulates real data: preserves the statistical structure, distribution, and correlations of the original data.
• Does not correspond to real individuals: protects privacy because it contains no direct personal information.
• Flexible and scalable: can be generated in large volumes and adapted to different scenarios.

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Uses in Market Research

• Training AI models when real data is scarce or sensitive.
• Prototyping and testing surveys, dashboards, or algorithms without exposing confidential data.
• Exploring “what-if” scenarios: how the market would behave under different assumptions.
• Expanding samples when there is not enough real data from a specific segment.

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In summary: synthetic data is like a “digital twin” of real data, allowing research, experimentation, and system training with low risk and high flexibility.

The Power of Synthetic Data Applied to Market Research

At Social Advisors by Social Labs, we understand that the future of market research is not about collecting more data, but about generating smarter data.

  • We integrate synthetic data with real studies to deliver more complete, precise, and actionable insights.
  • We create customized market simulations that help companies visualize the impact of strategic decisions before executing them.
  • We guarantee structural trust: our approach combines methodological rigor with advanced AI technologies, ensuring that synthetic data is useful and reliable for decision-making.

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    At Social Advisors by Social Labs, we help you transform data into strategic decisions with synthetic data and applied intelligence.

    Contact us and turn data into decisions with real impact.

    Social Labs

    Agentic AI by Social Labs: The Era of Autonomous Intelligence in Business

    The business world is transforming at unprecedented speed. Today, artificial intelligence can no longer be limited to answering questions or automating tasks. The true competitive advantage emerges when AI understands context, makes decisions, and acts autonomously. That is the promise of Agentic AI by Social Labs.

    What is Agentic AI?

    A new generation of artificial intelligence capable of analyzing, planning, executing, and collaborating with people and other agents to achieve business objectives.

    Unlike traditional AI —reactive and dependent—, Agentic AI is proactive: it anticipates opportunities, prevents risks, and transforms information into concrete actions.

    How It Works

    The framework developed by Social Labs combines:

    • Language models (LLMs) to understand and generate natural language.
    • Decision and planning modules, which design strategies in real time.
    • Integration with critical systems (ERP, MES, APS, CRM, WMS, BPM, BI, IoT, …).
    • Multi-agent collaboration, which solves complex problems in a coordinated way.

    The result: an AI that doesn’t wait for instructions but actively works within the business operation and strategy.

    Competitive Advantages

    • Real autonomy: executes processes without constant supervision.
    • Decisions in seconds: analyzes data, generates scenarios, and acts immediately.
    • Smart scalability: replicates complex tasks across multiple areas without overloading human teams.
    • Dynamic personalization: adapts its actions to context in real time.
    • Cross-functional connection: breaks organizational silos by integrating with all systems.

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    Real Success Stories Across Different Sectors

    • Banking: A digital bank in Latin America reduced fraud losses by 22% in six months thanks to autonomous agents that monitor transactions in milliseconds and block suspicious operations. This boosted customer trust by 15% (NPS).
    • Telecommunications: A company with more than 1 million users implemented a virtual call center with agents that autonomously resolved 65% of inquiries. Waiting times dropped from 12 minutes to 2 minutes, increasing customer satisfaction by 28%.

    At Social Labs, we don’t just integrate technology: we design agents aligned with business strategy, with transparency and human oversight. Our approach turns autonomy into a real, accessible, and actionable competitive advantage.

    At Social Labs, we drive cognitive digitalization: processes that evolve into autonomous agents with Agentic AI, capable of learning, deciding, and acting to create real impact in your business.

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    Contact us today and turn cognitive digitalization into your competitive advantage for the future.

    Social Labs

    Platform Updates

    Intelligence, connection, and clarity. Discover this month’s innovations, designed to transform your operations and strengthen your strategic decisions. Let’s explore them!

    1. Smart Corporate Messenger: The Era of Intelligent Conversations

    We have gone beyond traditional messaging to create a unified communication ecosystem. Our new Smart Corporate Messenger not only connects your teams but also integrates workflows, data, and conversational agents in one place. With a completely redesigned user and admin interface, managing group chats and implementing quick actions is now more intuitive than ever.

    Now, conversations become strategic assets, enabling seamless collaboration and agile decision-making right where dialogue happens. Because true intelligence is not about talking more, but about connecting better.

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    Connect your teams and systems with the new Smart Corporate Messenger and take collaboration to the next level.

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    2. Missions and KPIs Dashboard: Real-Time Business Intelligence

    Data-driven decision-making is no longer optional—it’s a necessity. That’s why we’ve launched our new One-Page Missions and KPIs Dashboard. We centralize all your project’s critical information into a single interactive view, with advanced graphical components—maps, bars, pies, and charts—that turn complex data into clear and actionable insights.

    Measure compliance, analyze rejections, and visualize mission performance at a glance. We empower leaders to spend less time searching for information and more time executing winning strategies. Because clarity is not about seeing more data, it’s about understanding what truly matters.

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    Discover how our new Dashboard transforms operational visibility and accelerates your results.

    Exciting News

    Social Labs helps you understand and connect better with your market. Join us and co-invest in initiatives that drive impact and transformation.

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    Thank you for continuing to trust us!

    Best regards, and see you in the next newsletter.

    The Social Labs Team
    Passion for Software & Love for Innovation

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