Social Advisors

Synthetic Data: The New Raw Material of Market Research

In the era where data is the new oil, companies face a challenge: obtaining reliable and actionable information without the high costs, biases, or limitations of traditional methods. The answer lies in synthetic data, an innovation that is redefining market research.

What is Synthetic Data?
It is information artificially generated through algorithms and mathematical models (usually AI and simulations) that mimics the characteristics, patterns, and relationships of real data, but without coming directly from actual observations of real data.

Main Characteristics

• Simulates real data: preserves the statistical structure, distribution, and correlations of the original data.
• Does not correspond to real individuals: protects privacy because it contains no direct personal information.
• Flexible and scalable: can be generated in large volumes and adapted to different scenarios.

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Uses in Market Research

• Training AI models when real data is scarce or sensitive.
• Prototyping and testing surveys, dashboards, or algorithms without exposing confidential data.
• Exploring “what-if” scenarios: how the market would behave under different assumptions.
• Expanding samples when there is not enough real data from a specific segment.

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In summary: synthetic data is like a “digital twin” of real data, allowing research, experimentation, and system training with low risk and high flexibility.

The Power of Synthetic Data Applied to Market Research

At Social Advisors by Social Labs, we understand that the future of market research is not about collecting more data, but about generating smarter data.

  • We integrate synthetic data with real studies to deliver more complete, precise, and actionable insights.
  • We create customized market simulations that help companies visualize the impact of strategic decisions before executing them.
  • We guarantee structural trust: our approach combines methodological rigor with advanced AI technologies, ensuring that synthetic data is useful and reliable for decision-making.

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    At Social Advisors by Social Labs, we help you transform data into strategic decisions with synthetic data and applied intelligence.

    Contact us and turn data into decisions with real impact.

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    Thank you for continuing to trust us!

    Best regards, and see you in the next newsletter.

    The Social Labs Team
    Passion for Software & Love for Innovation

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