Social Labs Newsletter, AUGUST 2024

Social Advisors: Seeing is Believing; Observing is Understanding; From Process ERP to Knowledge ERP by Social Labs; Social Labs at Primavera Pro; Inclusion of Participant Legend by Question; Web Chat Improvements; Exchange Rate and Liverpool's Digital Strategy Boost Sales; Grupo Bimbo: Q2 2024 Results Report; Yastás by Grupo Gentera Has 42% of Its Points in Rural Areas; BYD Rises to 143rd Place on the Prestigious Fortune Global 500 List in 2025.

|Five Minutes Well Spent

Presented by:

Social Advisors

Seeing is Believing; Observing is Understanding

In a world where continuous communication and connection with your consumers and buyers is essential, Social Advisors is an innovative SaaS platform in Human Understanding Science, designed to strengthen bonds with your community of consumers and buyers. It empowers real-time insights into their behaviors, preferences, habits, and traditions.

Value Proposition

Social Advisors offers a highly customizable platform (your platform, your community, your brand) tailored to your company culture. It allows you to build, manage, and interact with your own community of consumers and buyers. The platform is designed to align perfectly with your business research needs, strengthening your brand, community, and market presence.

Key Benefits

• Real-Time Research: Engage your community of consumers and buyers in a wide range of missions, generate comprehensive analytics, and obtain valuable real-time insights.
• Strong Connection: Social Advisors goes beyond being just a platform; it serves as the link to establish genuine, solid connections with your consumers and buyers, providing real data necessary for making strategic, well-founded decisions.
• Flexibility and Scalability: Invest in an innovative, flexible, multi-language, multi-country, and scalable platform that adapts to your business needs and integrates seamlessly with your critical business systems.
• Brand Authenticity: The platform acts as an extension of your brand in the digital world, ensuring every interaction with your consumers and buyers reflects your company values.
• Comprehensive Management: Through an intuitive, easy-to-use dashboard, launch a diverse range of missions to your consumer and buyer community, analyze results, and adjust strategies and tactics based on the obtained insights—all in a personalized and real-time manner.

Why Choose Social Advisors?

Social Advisors is a platform built for Human Understanding Science, enabling you to build authentic relationships with your consumer and buyer community, make instant informed decisions, and provide a completely personalized experience for your customers.

Contact us for a free demo and discover how we can help you better understand your consumers and buyers!

Social Labs

From Process ERP to Knowledge ERP by Social Labs  

For decades, traditional ERPs have optimized business processes, focusing on efficiently managing operations such as accounting, inventory control, and order processing. However, in the information age, a necessary evolution towards the Knowledge ERP arises, integrating data, intelligence, and organizational learning to drive innovation and strategic decision-making.

Limitations of Traditional ERP

Traditional ERP systems, centered on structured data and predefined processes, often fail to adequately address knowledge management. Valuable information often remains trapped within departmental silos, limiting the ability to make well-informed strategic decisions.

Knowledge ERP: A Hyper-Innovative Approach

The Knowledge ERP captures, organizes, and leverages an organization's collective knowledge. It incorporates advanced technologies like AI, machine learning, and big data analytics to transform data into actionable insights.

Key Components of Knowledge ERP

1. Artificial Intelligence and Machine Learning
   Analyze large data volumes to identify patterns and make predictions, enabling trend anticipation and operational optimization.
2. Knowledge Management
   Collaborative tools and knowledge databases ensure access to critical information, fostering a culture of continuous learning.
3. Advanced Analytics and Big Data
   Deliver deep insights into customer behavior and operational efficiency.
4. Integration of Unstructured Data
   Include data from emails, documents, and social media for a more comprehensive view of the business environment.
5. Advanced Cybersecurity
   Protect sensitive information and ensure data privacy.

Benefits of Knowledge ERP

1. Informed Decision-Making
   Strategies based on comprehensive, accurate information enhance business outcomes.
2. Continuous Innovation
   Efficiently captures and shares knowledge, fostering creativity and rapid development of products and services.
3. Improved Operational Efficiency
   Intelligent automation and predictive analytics reduce costs and improve service quality.
4. Customer Personalization and Satisfaction
   Better understanding of customer needs allows for personalized experiences, increasing loyalty.

Conclusion

The transition from Process ERP to Knowledge ERP represents a strategic transformation that places knowledge at the heart of business management. This shift enhances operational efficiency, drives innovation, and boosts competitiveness, enabling organizations to adapt and thrive in an increasingly dynamic environment.

In a world where information is power, the Knowledge ERP stands as the ultimate tool to transform data into a cognitive advantage.

Contacta us for more information and let us show you how to create cognitive advantages for your business!

Social Labs

Social Labs at Primavera Pro

We are thrilled to share that Alex González Galán and Yeray Vicente, esteemed members of our team at Social Labs, delivered a standout presentation during the innovation sessions at Primavera Pro. In just a 10-minute pitch, they ptivated the audience by showcasing how our platform, Social Advisors, can be effectively applied in major music festivals.

Primavera Pro, a parallel event to the renowned music festival Primavera Sound, is tailored for professionals in the music industry. Held annually in Barcelona, it serves as a global meeting point to discuss and explore current trends, technological innovations, and evolving challenges in the music sector.

Before an audience of industry executives and professionals, Alex and Yeray clearly demonstrated how to create greater value and enhance the attendee experience at iconic events like Primavera Pro. Their presentation not only drew applause but also garnered highly positive feedback from the audience.

Through real-world examples and use cases, they highlighted how Social Advisors has the potential to revolutionize festival management and attendee enjoyment, providing invaluable insights to enhance every aspect of an event.

We congratulate Alex González Galán and Yeray Vicente on their outstanding presentation, which once again underscores the importance of deeply understanding customers in every sector. Without a doubt, companies that connect with, know, and understand their customers better are the ones leading the market. This is precisely the core mission of Social Advisors.

Interested in learning more? Feel free to reach out to us to learn more about our platform and how we can help your business connect with, understand, and better serve your customers. We’re here to help you take the next step!

Platform Updates

Participant Legend Per Question

We’ve enhanced our platform to display the number of participants for each question. This new functionality is particularly valuable for missions with flexible rules, where users can follow different paths while responding. Now, it’s easier to identify that not all questions receive the same level of participation, providing a more detailed and accurate view of the impact and engagement at every stage.

Web Chat Improvements

We’ve implemented significant updates to our web chat platform, including:

• Visual Optimization: Adjustments have been made to create a cleaner and more visually appealing interface, enhancing the user experience.
• Enhanced Interaction Flows: Interaction flows between users and administrators have been reviewed and optimized to ensure a smoother and more coherent user experience.
• Chronology Error Fixes: Minor errors related to server date inconsistencies have been resolved, ensuring greater accuracy in message timelines.
• Improved Usability: The processes for adding, removing, and modifying elements have been refined to make them more intuitive and accessible, simplifying navigation and action execution for all users.

‍Client News

Exchange Rate and Liverpool’s Digital Strategy Boost Sales

Exchange Rate and Liverpool’s Digital Strategy Boost Sales

E-commerce and Proprietary Cards
Of the $82 billion MXN Liverpool has sold in the first six months of the year, approximately 28% came through digital channels, while over 50% of transactions were made using its proprietary cards. The company has issued more than 7.5 million cards so far, leading to a 19% growth in its credit portfolio compared to 2023, reaching almost $50 billion MXN (BMV).

Commentary: In Mexico, only BBVA and Banamex have issued more cards. For context, this portfolio size exceeds HSBC's credit card placement and is comparable to Banorte’s offering. (Link)

Grupo Bimbo: Q2 2024 Results Report

Grupo Bimbo has released its Q2 2024 results report."The results from the second quarter reflect the benefits of our diversification and global leadership in our industry. Our EAA operation's profitability increased significantly, reaching a record double-digit margin for a second quarter. Our operation in Mexico contributed substantially, demonstrating strong performance while continuing to be our most profitable region, achieving sustained growth with a 140-basis-point EBITDA margin expansion. These achievements effectively mitigated challenging environments in North America and certain Latin American countries." (LinkedIn)

Yastás from Grupo Gentera Has 42% of Points in Rural Areas

Yastás from Grupo Gentera has established 42% of its points in rural areas with fewer than 2,500 inhabitants, providing convenience for people to conduct financial transactions. (LinkedIn)

BYD Climbs to 143rd in the Prestigious Fortune Global 500 List for 2024

Chinese vehicle manufacturer BYD has made a substantial leap in the Fortune Global 500 list revealed on August 5. This year, the company ranked 143rd, up from 212th last year.

This marks the third consecutive year BYD has featured on this prestigious list, solidifying its status as the fastest-growing brand among all companies in the automotive industry. (Link)

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Thank you for continuing to trust us!

Best regards, and see you in the next newsletter.

The Social Labs Team
Passion for Software & Love for Innovation

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