Social Labs Newsletter, SEPTEMBER 2024

Consumption Tracking Mission: The Essential Tool to Predict and Enhance Customer Behavior; Vertical AI Solutions: Beyond Specific Prompts by Social Labs; Platform Updates: Video Upload Improvements, Chatbot Response Time Analysis, and Quota Logic Modifications; Nordstrom + Liverpool; Grupo Bimbo at NADBank Summit 2024; Yastás by Grupo Gentera Has 42% of Its Points in Rural Areas; Electrolit, New Sponsor of Club Deportivo Cruz Azul.

|Five Minutes Well Spent

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Social Advisors

Consumption Tracking Mission: The Essential Tool to Predict and Enhance Customer Behavior

With Social Advisors by Social Labs, you have access to an advanced consumption tracking tool that provides in-depth insights into your consumers' and buyers' habits. Our platform helps you identify key patterns such as Share of Stomach (what they are consuming), Share of Wallet (where they are investing), Pantry Check (what they have at home), and real-time details about their movements and key points of interest.

Benefits:

Demand Accuracy: Plan campaigns for national holidays, Buen Fin, December sales, or any seasonal events with precise information about what your customers truly want.
Maximized Revenue: Optimize your share of consumer spending by fully leveraging Share of Wallet.
Reduced Uncertainty: Use Pantry Check insights and movement analysis to manage inventories and optimize sales points.
Competitiveness: Make strategic, data-driven decisions in real-time to seize every opportunity in seasonal campaigns.

Competitive Advantages:

Personalization: Deliver a unique, highly personalized shopping experience that sets you apart from competitors.
Anticipation: Stay a step ahead by adjusting your offerings based on customer purchasing patterns while others react.
Advanced Segmentation: Tailor your campaigns based on customer locations and movements to key points of interest.
Operational Efficiency: Improve logistics and distribution by understanding when and where your target audience is moving.
Real-Time Insights: Stay updated with precise consumer behavior data, allowing you to adjust campaigns instantly.

Do you know what your customers will consume this season?

If you haven’t anticipated your customers’ preferences for national holidays, Buen Fin, December, or any other seasonal campaign, Social Advisors by Social Labs offers the tools to get ahead and ensure your market presence. Secure your competitive edge and stay ahead!‍

Learn more about Social Advisors by Social Labs and start maximizing your results today.

Social Labs

AI Vertical Solutions: More Than Just Specific Prompts by Social Labs

Artificial Intelligence (AI) is revolutionizing industries with vertical solutions that address specific challenges in fields such as medicine, finance, and retail. While sometimes perceived as merely specific prompts, this view undervalues their true complexity and impact.

What Are Vertical AI Solutions?

Vertical AI solutions are designed to solve problems within a particular sector, unlike horizontal solutions applicable across multiple industries. For instance, in medicine, AI can diagnose diseases from images, while in finance, it may focus on fraud detection. These solutions require deep sector knowledge, specialized algorithms, and adaptation to specific regulatory frameworks.

Beyond Prompts

Viewing vertical AI solutions as simple prompts is overly simplistic. Developing vertical solutions involves:

Training with Specialized Data: Models trained with sector-specific data for higher precision.
Integration of Domain Knowledge: Adapting algorithms to meet specific sector needs.
Algorithm Optimization: Creating specialized algorithms and processes for targeted tasks.
Customized Interfaces: Interfaces tailored to end-users within that specific context.

Value of Vertical Solutions

The true value of these solutions lies in their ability to deliver precise and relevant results within specific contexts, combining high-quality data, specialized algorithms, and meticulous implementation. Vertical AI solutions are much more than simple prompts—they are sophisticated systems designed to transform industries, enhancing efficiency and service quality.

Would you like to discover how these innovations can transform your industry? Contact us today and uncover the true value of applied AI!

Platform Updates

At Social Labs, we are committed to continuously improving our Social Advisors Platform to provide Advisors, and the Consumer and Buyer Community, with the best possible experience and optimize their performance on every mission. This update introduces several key enhancements:

Video Upload Improvement:
The video compression system for missions has been optimized, enabling significantly faster video uploads. This enhancement greatly simplifies and speeds up the Advisors’ workflow while completing their missions.

Chatbot Response Time Analysis
A new analysis tool has been implemented to measure administrator response times to user requests. This feature helps assess the entire support process for Advisors’ inquiries and requests, enabling data-driven decisions to enhance efficiency.

Adjustment to Quota Logic
Quota validation for missions has been refined to account for pending validations and subtract rejected records. The updated formula is: available quota = total quota - (pending + accepted).

These improvements underscore our dedication to enhancing platform usability, streamlining processes, and delivering superior experiences for our Advisors and their communities.

‍Client News

Nordstrom + Liverpool

Liverpool is partnering with the Nordstrom family in a proposal to acquire 100% of the department store chain's shares. If accepted, Liverpool and the Nordstrom family would indirectly own 49.9% and 50.1% of Nordstrom's share capital, respectively (BMV).

‍Commentary: The proposal includes a new capital investment by Liverpool of at least $1.226 billion USD, increasing its current stake from 9.6% of the total outstanding shares to 49.9%. (Link)

Grupo Bimbo at NADBank Summit 2024

Alejandra Vazquez Langle, Global Sustainability Director, represented Grupo Bimbo at the #NADBank Summit 2024, highlighting the company's progress toward a sustainable future."I want to thank the North American Development Bank for the invitation to the #NADBank Summit 2024, where I had the opportunity to share Grupo Bimbo's advancements and commitments to becoming a sustainable company by design! Special thanks to John Beckham, NADBank CEO, and his team for including us in this significant forum that fosters discussions on innovation for sustainability." (Link edIn)

Yastás by Grupo Gentera Operates 42% of Its Points in Rural Areas

Yastás celebrates its 13th anniversary as the largest manager of banking correspondents in Mexico. It provides access to financial operations for people within their communities, supporting their development with reliable, convenient, and close-to-home services. Congratulations! (LinkedIn)

Electrolit Becomes New Sponsor of Club Deportivo Cruz Azul

Electrolit is the new sponsor of Club Deportivo Cruz Azul. In a press conference, Iván Alonso, the team’s sports director, and Luis Alfonso Torres, Electrolit’s brand director, shared details about this new strategic partnership. Electrolit's sponsorship will feature prominently at the team’s facilities, with the brand’s logo displayed on stadium banners at Ciudad de los Deportes, as well as in hydration stations and other branding spaces. (Link)

Happy Independence Day!

At Social Labs, we are proud to be part of the great legacy of innovation and effort that defines Mexico. As a company born in this country, we celebrate its cultural richness, entrepreneurial spirit, and ability to overcome any challenge. Today more than ever, we are inspired to continue driving growth and digital transformation from the heart of Mexico. ¡Viva México! May we keep building a bright future together!

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Thank you for continuing to trust us!

Best regards, and see you in the next newsletter.

The Social Labs Team
Passion for Software & Love for Innovation

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NEWSLETTER SEPTEMBER 2024