Social Labs Newsletter, OCTOBER 2024

BYD Real Case Audit Mission: Observation-Based Research; The Convergence of Smart Corporate Messenger and HealthTech: Innovation for Organizations 4.0 and Personalized Patient Care; Synthetic Data: The Future of Market Research; Social Advisors Platform Updates: Improved Video Upload on iOS, Personalized Advisor Segmentation; Welcome Grupo Herdez to the Social Advisors Family!; Banco Compartamos Recognized Among 60 Companies with Self-Regulation Scheme by INAI; Nestlé’s Formula for Attracting and Retaining Young Talent; Grupo Bimbo: The Company with the Best Reputation in Mexico.

|Five Minutes Well Spent

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BYD Real Case Audit Mission

Observation-Based Research: Seeing Is Believing, Observing Is Understanding by Social Advisors

Observation-based research is a high-value mission offered by Social Advisors that goes beyond simply seeing what's in front of us—it delves deep into understanding its essence. In market research, conducting audits and studies through direct observation provides insights that surveys or interviews often miss.

What Is the Audit Mission?
This involves missions where our Advisors act as auditors, exploring and documenting the consumer or buyer experience, offering information that might otherwise remain unseen. Observation-based audit missions analyze environments, behaviors, and preferences without direct intervention.

Benefits of the Audit Mission
This type of research not only offers a profound understanding of consumer or buyer experiences but also:

Identifies areas for improvement, assessing the strengths and weaknesses of products and services.
Provides a clear picture of consumer satisfaction and needs.
Generates actionable insights that guide decision-making.

The BYD Mission: When Advisors Become Auto Auditors
For the BYD mission, our Advisors visited dealerships, observed, and actively participated in customer service, vehicle evaluations, and financing options exploration. During this mission, Advisors captured key insights in three primary areas:

Understanding Potential Customer Profiles
- Purchase Motivation and Intended Use: Identified main reasons for purchase and planned usage for each customer.
- Brand Preferences: Documented the most requested brands and types of vehicles to fine-tune offerings.
Customer Journey at Dealerships
- Reception and Customer Service: Evaluated everything from the initial greeting to the advisors' ability to provide personalized recommendations.
- Test Drive: Observed how staff highlighted vehicle benefits and answered questions, accompanying multimedia evidence (videos/photos) of the driving experience.
- Financing Plans: Analyzed and recorded the most appealing options for customers, with multimedia evidence (photos) of the most preferred financing plans.
KPI Evaluation
- Customer service, test drives, and financing plans were identified by Advisors as key factors influencing decision-making.

Thanks to this mission, BYD gained valuable insights into customer preferences and expectations, allowing them to adjust services and sales strategies to better meet the needs of the Mexican market.

Want to Gain a Deeper Understanding of Your Consumers or Buyers and Transform the Experience You Offer?
With Social Advisors by Social Labs, you can conduct audit missions and obtain invaluable insights to enhance your processes and better align with market preferences. Don’t miss the opportunity to redefine your company’s direction.

Get Social Advisors and Start Your Own Audit Mission Today!
Social Advisors : Observation-Based Research—Seeing Is Believing, Observing Is Understanding!

Smart Corporate Messenger

The Convergence of Smart Corporate Messenger and HealthTech: Innovation for 4.0 Organizations and Personalized Patient Care by Social Labs

In today’s digital transformation, the success of modern organizations depends not only on adopting new technologies but also on how these solutions integrate and enhance both business operations and people’s well-being. The convergence of Smart Corporate Messenger by Social Labs and HealthTech exemplifies how technology can boost the competitiveness of 4.0 organizations while improving personalized patient care.

Smart Corporate Messenger: A Catalyst for 4.0 Organizations
Companies aspiring to become 4.0 organizations—agile, digitalized, and interconnected—find a key accelerator in Smart Corporate Messenger by Social Labs. This platform is not merely a corporate messaging solution but an advanced communication ecosystem connecting employees, IoT systems, and business processes efficiently and securely.

In an environment where automation and interoperability are crucial, Smart Corporate Messenger integrates enterprise tools such as ERP, CRM, ECH, and task management systems, enabling faster, data-driven decision-making in real time. Its capability for instant and secure communication is essential for organizations aiming to optimize operations, reduce response times, and eliminate information silos—core characteristics of Industry 4.0.

By facilitating seamless collaboration, Smart Corporate Messenger not only enhances operational efficiency but also empowers companies to adapt swiftly to market changes—vital for maintaining competitiveness. Organizations adopting these technologies gain a significant edge by streamlining processes, cutting operational costs, and fostering corporate innovation.

HealthTech: Patient-Centered Innovation
On the other hand, HealthTech is revolutionizing healthcare by focusing on patient-centric solutions, elevating medical care to an entirely new level. HealthTech solutions leverage artificial intelligence and data analytics to offer continuous, personalized patient monitoring, enabling better health management and more proactive, preventive care.

For patients, this technology delivers a more personalized and accessible healthcare experience. It’s no longer about waiting for severe symptoms to appear but anticipating them through health pattern analysis and real-time monitoring. This enables immediate adjustments to treatments and recommendations. HealthTech tools also empower patients by giving them control over their well-being and facilitating more direct and constant interactions with healthcare professionals.

The true value of HealthTech lies in its ability to anticipate health issues before they become major complications, enhancing both patients’ quality of life and the efficiency of healthcare systems. This marks a fundamental shift in medical care, transitioning from reactive to preventive and personalized approaches.

A Synergy that Powers the Future
The convergence of Smart Corporate Messenger by Social Labs and HealthTech demonstrates how technology can transform both the corporate and healthcare sectors. Together, they enable 4.0 organizations to become more agile and efficient while offering patients more personalized and proactive care. By integrating these platforms, companies improve internal communication and operational capabilities while supporting employees' and customers’ physical and mental well-being, promoting a more holistic approach to the future of work and health.

This synergy undoubtedly paves the way for a future where technology enhances both organizational productivity and individual well-being, resulting in stronger, more efficient organizations ready to tackle the challenges of the digital age.

Social Labs

Synthetic Data: The Future of Market Research by Social Labs

Synthetic data emerges as a revolutionary solution to address many challenges faced by traditional market research. By generating datasets that mimic real-world patterns without involving specific individuals or behaviors, this technology allows companies to access valuable insights quickly, cost-effectively, and most importantly, in a manner that respects consumer privacy.

Among its numerous benefits, synthetic data stands out for its ability to reduce data collection costs, accelerate decision-making processes by providing real-time data access, and enhance research accuracy by mitigating biases inherent in traditional methods.

Additionally, synthetic data offers businesses a unique opportunity to simulate diverse market scenarios and optimize their marketing, segmentation, and distribution strategies before making significant investments.

However, it’s essential to consider the challenges of implementing this technology, such as ensuring the realism of generated data and the need for advanced technological tools to create it. As the technology evolves and matures, these obstacles will diminish, paving the way for broader adoption of synthetic data in the future.

The future of market research is undoubtedly oriented towards the use of advanced technologies like synthetic data. This approach not only facilitates more efficient market research but also provides a competitive advantage to companies striving to be agile, precise, and responsible in their decision-making.

As the industry continues to evolve, organizations that embrace this technology will be better positioned to adapt to market demands and ensure long-term success.

Social Advisors Platform Updates

Enhanced Video Upload Speed on iOS

We’ve optimized video upload speeds for missions requiring evidence on iOS devices. This means that advisors completing in-situ observation research missions can now upload videos faster and more efficiently, significantly improving their user experience. This update is essential for those needing to capture multimedia evidence (videos, photos, audios) in real-time without delays, enabling smoother and more effective mission execution.

Personalized Advisor Segmentation

Social Advisors now features advanced tools for creating segments based on all known variables for each advisor. This enables complete customization in mission assignments, tailoring them to the specific characteristics of each segment, ensuring greater relevance and advisor engagement. Additionally, this functionality supports detailed segment-specific analysis, providing valuable insights when comparing responses across segments. This facilitates decision-making and enhances understanding of behavioral patterns among various advisor profiles.

‍Client News

Welcome Grupo Herdez to the Social Advisors Family!

Grupo Herdez, a leading food company in Mexico and a key player in the ice cream category, as well as a leader in the Mexican food segment in the United States, has joined Social Advisors by Social Labs. With a legacy of excellence, Grupo Herdez aims to continue growing for another 100 years by bringing the best of the world to Mexico and sharing the finest of Mexican cuisine globally. Grupo Herdez has chosen Social Advisors as their platform for Human Understanding Science & Smart Market Research in an AaaS model. At Social Labs we deeply value their trust in Social Advisors for generating high-value, customer-centric business insights.

Banco Compartamos Recognized Among 60 Companies with a Self-Regulation Scheme by INAI

The National Institute for Transparency, Access to Information, and Data Protection (INAI) has recognized 60 companies certified in implementing Binding Self-Regulation Schemes. "Banco Compartamos, part of Grupo Gentera, remains committed to customer security. With best practices in data security, we generate Total Value," the company shared on Link edIn.

Nestlé's Formula for Attracting and Retaining Young Talent

Nestlé has crafted a successful formula for engaging and retaining young professionals through its training and mentorship programs. Since 2015, the “Nestlé Youth Initiative” has enabled over 12,800 recent graduates to join the company, offering not only employment but also skill development opportunities to empower them in their career paths. (Link)

Grupo Bimbo: The Company with the Best Reputation in Mexico

Grupo Bimbo: proudly announced, "We are the Company with the Best Reputation in Mexico! For the eighth consecutive year, we have ranked first in the Merco reputation ranking in Mexico. This achievement reflects the dedication of each of our employees."(Lin kedIn)

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Thank you for continuing to trust us!

Best regards, and see you in the next newsletter.

The Social Labs Team
Passion for Software & Love for Innovation

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NEWSLETTER OCTOBER 2024