Social Labs Newsletter, NOVEMBER 2024

NEWS!! Smart Market Research: Generative AI Integration for Heuristic Insights Generation; Purchase Trends Mission for the Holiday Season; Discover the New Version of Social Business Platform for Banking by Social Labs: Now Featuring Generative AI to Transform the Banking Business Ecosystem!; Client News: Welcome Gentera - Banco Compartamos to the Social Labs Family! Welcome SUIFF PRO to the Social Labs Family! Electrolit Strengthens its Commitment to Sports by Becoming a Sponsor of Pato O’Ward; Gentera Closes September at 75.4 Billion Pesos; BYD Leads Plug-In Vehicle Sales in the Private Channel in October; Jafra Celebrates 45 Years in Mexico with the Campaign “The Freedom to Be You.”

|Five Minutes Well Spent

Presented by:

Social Advisors

NEW!! Smart Market Research: Generative AI Integration for Heuristic Insights GenerationNow Available on Social Advisors by Social Labs

OIn a world where speed, precision, and data analysis are critical, Social Advisors by Social Labs revolutionizes market research with the integration of Generative AI for creating final reports and generating heuristic (cognitive) insights. This disruptive innovation not only accelerates access to key conclusions and data but transforms market research into an advanced cognitive experience, delivering insights that enable agile, strategic, and well-founded decision-making.

Generative AI: The Disruptive Engine of Market Research

Traditional market research, known for its slow processes and high costs, is being radically transformed. By integrating Generative AI, Social Advisors by Social Labs automates data collection and analysis, enabling:

• The fusion of internal data (sales, customer behavior, campaigns, missions, etc.) with external data (market trends, socioeconomic variables, and more).
• Heuristic learning to identify key patterns and behaviors, anticipating consumer needs and future preferences.

This innovation ensures faster results and provides in-depth, actionable analysis, delivering strategic and operational knowledge aligned with business goals.

Commitment to a Secure and Ethical Approach

At Social Labs, we understand that privacy is as crucial as technological innovation. That’s why we adhere to the strictest security policies and use advanced encryption technologies to ensure that client information is managed ethically, securely, and reliably. We also comply fully with international regulations like GDPR and LOPD, reaffirming our commitment to data protection and client trust.

AI-Generated Transformational Reports

Generative AI doesn’t just automate data analysis; it redefines how results are presented, offering clear, strategic, and actionable reports. These reports include:

• Strategic Storytelling: A narrative that contextualizes the mission, objectives, and purpose of the study, presented clearly and attractively for better understanding.
• Complete Technical Details: Essential information on the study's scope, methodology, and target audience, providing technical and transparent insights.
• Advanced Demographic Segmentation: Precise analysis of key variables like gender, age, region, and socioeconomic level, optimizing relevance for specific audiences.
• Visualization of Insights: Tools such as concept tables, word clouds, and sentiment analysis for immediate and effective interpretation of perceptions and trends.
• Actionable Recommendations: Practical and specific strategies derived from results to support well-informed decision-making.
• Predictions and Trends: Data-driven projections that anticipate future scenarios, helping businesses adapt to market changes.
• Strategic Conclusions: A comprehensive and strategic synthesis that connects findings with high-impact business decisions.

With this advanced structure, reports generated by Social Labs become essential tools for turning data into strategic decisions.

Leading the Future of Smart Market Research

At Social Labs, we don’t just leverage technology; we integrate it with expert teams and a human-centric approach, ensuring solutions that are both relevant and practical. We are transforming market analysis, positioning Generative AI as a strategic ally for businesses seeking to innovate and lead in their sectors.

With Social Advisors by Social Labs, market research becomes more than just a process—it’s a key competitive advantage.

Welcome to a new era where Generative AI, Synthetic Data, and Heuristic Insights transform and redefine the future of Smart Market Research.

Social Advisors

Purchase Trends Mission for the Holiday Season

Understand the December Consumer

Social Advisors by Social Labs introduces its purchase trends study, designed to analyze key patterns and preferences during the holiday season. This analysis identifies:

• Top Categories: Fashion, technology, home goods, and more.
• Shopping Channels: Physical stores vs. digital platforms.
• Funding Sources: Savings, credit cards, or loans.

What Does This Study Offer?

• Actionable Insights: Understand consumer behavior and purchasing motivations.
• Popular Products and Budgets: Pinpoint trending items and spending allocations.
• Brand-Consumer Connection: Align products with real consumer needs.

Benefits for Brands

• Optimize Commercial and Advertising Strategies: Leverage insights to fine-tune approaches.
• Identify Business Opportunities: Enhance segmentation and detect market gaps.
• Adapt Product Offerings: Meet current market demands effectively.

Key Lessons from 2023 Holiday Trends

• Priority Products: Clothing, footwear, perfumes, and technology dominated purchases.
• Hybrid Channels: Consumers preferred Amazon and Mercado Libre for online shopping, while Liverpool and Sears were the go-to for physical stores.
• Gift Exchanges: 7 out of 10 consumers participated, with an average budget of $1,500.
• Domestic Travel: Budgets ranged between $3,000 and $5,000, with Despegar.com and Trivago as preferred platforms.
• Financing Sources: Holiday bonuses and credit cards were dominant, with some opting for bank loans.

Empower Your Brand with Social Advisors

With Social Advisors, brands can:

• Understand Their Market and Consumers: Gather deep, real-time insights.
• Forge Emotional Connections: Align offerings with consumer values and aspirations.
• Design precise and high-impact campaigns.

The holiday season is a unique opportunity to strengthen connections with consumers and boost commercial impact. Execute your own purchase trends mission for December 2024 with Social Advisors by Social Labs and elevate your strategies to the next level.

Social Business Platform for Banking

Discover the New Version of Social Business Platform for Banking by Social Labs : Now with Generative AI to Transform the Banking Business Ecosystem!

The latest update to the Social Business Platform for Banking by Social Labs integrates GPT-powered AI Chatbots, designed to revolutionize community management, support, and real-time interaction within the banking ecosystem, driving its evolution toward an Organization 4.0.

This ecosystem encompasses:Clients as the core, financial advisors, essential administrative staff, strategic suppliers, business platforms, IoT devices, physical and digital infrastructure, executives, and a robust network of collaborators.

Key Features:

• Quick Queries and Actions: AI chatbots based on LLM models enable complex queries and real-time analysis of large data volumes. This ensures agile and precise access to critical data, optimizing decision-making and improving customer service in the financial sector.
• Automated Transactional Management: Execute key processes such as credit inquiries, payments, and transfers directly through AI chatbots, securely and in real time, aligning with the principles of an Organization 4.0.
• Integration with IoT and Core Systems: Connect AI to platforms such as CRM, ERP, Risk Management, and IoT devices via an advanced API catalog, enabling real-time synchronization and enhanced collaboration and responsiveness.
• Proactive Automated Support: AI chatbots provide continuous and personalized support, resolving frequent inquiries quickly, reducing wait times, and enhancing user experience.
• Community Management and Proactive Tracking: Facilitate active participation from all stakeholders in the banking ecosystem, strengthening a sense of belonging and optimizing collaboration in critical processes.
• Centralized Knowledge with AI: A social AI layer synthesizes key information, ensuring an efficient data flow across teams and consolidating collaboration for an Organization 4.0.

Empowering the Banking Ecosystem

The Social Business Platform for Banking by Social Labs is a comprehensive Social Business Platform that enhances the banking ecosystem with advanced AI, automation, and connectivity, transforming the business experience into a smarter, more agile, efficient, and collaborative model.

Discover the new features of the Social Business Platform for Banking by Social Labs today!

‍Client News

Welcome Gentera - Banco Compartamos to the Social Labs Family!

We are thrilled to welcome Gentera - Banco Compartamos as a new client of Social Advisors by Social Labs.. Through our Advisors as a Service (AaaS - Mission Packs) model, Gentera - Banco Compartamos will gain real-time insights into key strategic aspects of their business, enabling faster, more informed, and efficient decision-making.

Gentera, a Mexican leader in financial inclusion, focuses on providing microloans, insurance, and savings solutions to underserved sectors. Banco Compartamos, a Gentera subsidiary, specializes in microfinance for entrepreneurs and small businesses in Mexico, Peru, and Guatemala, promoting economic development in vulnerable communities.

We warmly welcome Gentera - Banco Compartamos to our prestigious client family at Social Advisors by Social Labs.

Welcome SUIFF PRO to the Social Labs Family!

Based in Abrera (Barcelona), SUIFF PRO is an innovative SportTech company specializing in developing intelligent and portable strength training systems. Their mission is to equip users with tools and knowledge for achieving their fitness goals through professional and personalized programs.

SUIFF PRO was recognized for innovation, winning the 2018 Entrepreneurship Award at the VI Edition of the Indescat Business and Sports Awards, highlighting their significant contribution to the sports sector. By focusing on democratizing access to effective strength training, SUIFF PRO enables users to exercise anywhere, anytime, thanks to their portable system. They also cater to both individual users and fitness professionals by offering tailored sessions and routines.

At Social Labs, we are excited to welcome SUIFF PRO to our prestigious client family and collaborate on advancing their innovative SporTech platform to the next level. Welcome aboard!

Electrolit Reinforces Its Commitment to Sports as a Sponsor of Pato O’Ward

Electrolit, the renowned Guadalajara-based brand with over 60 years in the market, proudly announced its sponsorship of Patricio "Pato" O’Ward, one of the top international motorsport talents. With a strong history of supporting sports, Electrolit reaffirms its dedication to enhancing the performance of professional and amateur athletes through effective hydration. (Link)

BYD Leads Plug-In Vehicle Sales in the Private Channel in October

BYD, the global leader in plug-in vehicles and electric batteries, topped the registration rankings for plug-in vehicles in the private channel last October with a total of 623 units sold, capturing a 14.7% market share. (Link)

Jafra Celebrates 45 Years in Mexico with the Campaign “The Freedom to Be You”

From October 5th to 7th, JAFRA 2024 Congress was held at the Citibanamex Center in Mexico City, attended by the 1,000 top leaders and entrepreneurs across Mexico. In addition to celebrating the brand’s 45 years in Mexico, participants engaged in various activities honoring their outstanding contributions. (Link)

‍

Thank you for continuing to trust us!

Best regards, and see you in the next newsletter.

The Social Labs Team
Passion for Software & Love for Innovation

‍

‍

‍

‍

‍

‍

‍

‍

‍