Social Labs Newsletter, NOVEMBER 2023

Use Case: Product Evaluation; Social Market: a RetailTech & Fintech Platform; Day of the Dead Insights in Mexico; Social Advisors Platform Updates; Congratulations to Our Clients.

|Five Minutes Well Spent

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Social Advisors Use Cases

Product Evaluation

Product Evaluation guides brands toward excellence in a highly competitive market. This market research activity is much more than a simple analysis; it’s a deep understanding of your product through the eyes of those who matter most: your customers. It provides a detailed snapshot of your product’s performance, revealing not only how it meets customer needs and desires but also how it strengthens their connection to your brand.

Key benefits of Product Evaluation include:

1. Satisfaction Index: Captures the customer’s voice, offering a reflection of real sentiment toward your product and highlighting areas that need attention and improvement.
2. Purchase Intention Index: Acts as a predictor of loyalty and repeat purchases, which is essential for sustaining long-term growth.
3. Best Sales Channels: Identifies the most effective paths for your product to reach customers, allowing you to refine your distribution and maximize profitability.
4. Brand Affinity Level: Measures how your product impacts brand perception, which is crucial for building a lasting and positive relationship with your customer.

In essence, the Product Evaluation by Social Advisors by Social Labs empowers you to make informed, strategic decisions, turning data into action and ensuring that each innovation and message reaches your market. With every evaluation, you not only gain a better understanding of your customers but also outline the path to make your product a category leader.

Social Market

Optimize Your Distribution Channel and Boost Your Sales

Social Market by Social Labs is a comprehensive RetailTech and Fintech platform that digitizes key business processes and fosters instant communication and collaboration with the distribution channel. Its goal is to help companies enhance, scale, and digitize their distribution and sales capabilities without incurring additional costs, enabling faster, more informed decisions focused on distribution and sales channels.

With Social Market, you can:

• Orders, Offers, and Promotions: Generate orders and manage offers and promotions.
• Credits and Services: Offer instant credit for order generation, process payments, and airtime recharges.
• Data Science: Generate real-time insights and advanced analytics.
• Missions: Execute distribution and sales-focused missions.
• Corporate Messaging: Promote real-time communication and collaboration with distribution and sales channels.
• Interoperability: Seamlessly integrate with critical business systems (ERP, CRM...), IoT, and external delivery apps (Rappi, UberEats...).
• Privacy and Security: Compliance with GDPR and LOPD standards.
• Multi-Platform Access: Available on iOS, Android, and Web.
• Ease of Use: Intuitive application with immediate scalability (one to three clicks).
• White-Label Customization: Tailor the platform to your brand's visual identity and branding.

With Social Market by Social Labs, you can streamline your distribution and sales processes, facilitate online payments and order-linked financing, increase operational efficiency, and deliver top-notch services to gain a competitive edge in a saturated market.

Did You Know...

Day of the Dead Insights in Mexico

In Mexico, our cultural roots run rich and deep, and data from Social Advisors by Social Labs confirms this: 87% of Mexicans celebrate the Day of the Dead. But what does this celebration mean to us? It’s more than a festivity; it’s a bond connecting generations, a tribute to our loved ones who have passed, and a way to keep their memory alive.

A central tradition of the Day of the Dead is setting up an altar, a symbol of love and devotion to those who have departed. 85% of Mexicans dedicate time and care to creating these altars, filling them with symbols and offerings that express eternal love. More than objects, the altar serves as a bridge between the living and the dead, where cherished memories blend with beloved aromas and flavors.

Our Community of Advisors shared the foods they always place on the altar: chocolate, soda, water, bread, meat, homemade food, mole, peanuts, fruits, sweets, Mexican dishes, alcoholic beverages, coffee, mineral water, empanadas, beans, sugar skulls, and salt. These items stand out as staples on Mexican altars.

Additionally, our Advisors Community shared valuable insights on the brands that are essential on these special altars: Chocolate Abuelita, Bimbo bread, Corona beer, Tía Rosa, Modelo beer, Coca-Cola, Pepsi, Herdez salsas, Vitoria coffee, Gamesa cookies, Barcel snacks, Sabritas, Nescafé, among other brands that hold a prominent place on these altars.

These brands not only enrich our traditions but also represent the quality and authenticity that Mexicans seek in every detail of this celebration so deeply rooted in the heart of Mexico.

Platform updates

Quick Import of Items and Store Management

Optimize item uploads on the platform with the new bulk import feature from Excel. Add hundreds of products in under a minute, saving significant time compared to previous individual uploads.

Optimization of Notifications in Web Chat

Improved web chat notifications for administrators. A prompt to activate notifications ensures quick responses and encourages participation, with the option to mute at any time.

Security, Performance, and Scalability Update

In our ongoing pursuit of technological excellence, we have implemented a structural change in response to mandatory Android OS updates. This enhancement not only strengthens app security and performance but also ensures optimal consistency and scalability. Specifically, we have directly improved permissions related to audio, photos, images, videos, files, and geolocation, providing a more advanced, secure experience tailored to current needs.

Client News

Gentera Among the Most Innovative Companies in Mexico

Gentera has been recognized as one of Mexico's most innovative companies, an honor awarded by Great Culture to Innovate® México to organizations that foster a culture of continuous innovation. "We create safe and inclusive spaces to generate Total Value." (Linkedin)

Grupo Bimbo: Leader with the Best Reputation in Mexico

For the eighth consecutive year, Daniel Servitje, President and CEO of Grupo Bimbo, has been named the Leader with the Best Reputation in Mexico by Merco. "Congratulations, Daniel! Your leadership inspires all of us who are part of this great family." (Linkedin)

Grupo Bimbo + Mile Hi Bakery

Grupo Bimbo is acquiring Mile Hi Bakery, a Colorado-based company that produces English muffins and buns for quick-service restaurants and has supplied brands such as McDonald’s, Red Robin, and Wendy’s (Baking Business). In the past 12 months, Bimbo has made several similar acquisitions, buying bakery companies in places like the UK, Canada, and even Romania. In the last quarter, Bimbo reported significant sales growth across all regions in local currencies, though global revenues declined by 3% due to currency exchange effects, totaling 99 billion pesos.

Electrolit + Keurig Dr Pepper Inc.

Premium hydration beverage Electrolit USA has joined the portfolio of Keurig Dr Pepper Inc. through a strategic partnership with Grupo Pisa to sell, distribute, and market the powerful brand in the United States. This collaboration marks an expansion in sports hydration offerings and paves the way for accelerated brand growth in new markets. (Linkedin)

Liverpool Reaches Seven Million Credit Cards

Enrique Guijosa, CFO of Liverpool, announced that the company now has seven million credit card customers, with the total portfolio growing more than 22% compared to 2022. In the quarterly analyst call, he also noted that 45% of online orders are delivered within 48 hours or less, and they are adding more Liverpool Express branches, aiming to end the year with 14 (MarketScreener).

Carvajal Empaques’ Commitment to the Environment

Carvajal Empaques has begun producing sustainable products, such as cups, plates, and other items from sugarcane bagasse, along with classrooms and houses made from recycled plastic materials. Their focus on innovation and development aligns with environmental respect and community contribution through social projects. Carvajal Empaques aims to promote a circular economy not only in its operations but also in society, considering education for children a key factor in fostering a societal shift toward recycling and environmental care. (Link)

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