Social Labs Newsletter, MARCH 2025

|Five Minutes Well Spent

What´s new in March 2025?

Highlights, insights, and exciting opportunities—let's dive in!

Social Advisors

Ad-Hoc Missions: Neuromarketing Mission, Shadowing Mission, Invisible Product Mission, and Co-Creation Mission

Each company faces unique challenges that require tailored solutions. That’s why we offer a broad catalog of pre-designed missions, along with the ability to develop custom missions adapted to the specific goals of each client. Without restrictions, our methodologies enable a comprehensive 360º consumer analysis, covering everything from their shopping habits to their deepest motivations. Whether to evaluate brand perception or understand in-store behavior, we provide actionable insights for decision-making.

Below are examples of ad-hoc missions designed to deliver strategic information, tailored to the specific goals of each business.

📩Contact us today and discover how our missions can boost your brand.

Social Advisors

The New Era of Insights: Understanding the Consumer Beyond Data

For years, market research has revolved around quantitative data and structured surveys that tell us what the consumer does, but rarely explain why they do it. Purchase decisions are not rational—they are emotional, driven by memories, experiences, and subjective perceptions.

This is where heuristic insight capture comes in—a new way of understanding the consumer that goes beyond numbers. We can now analyze emotions, feelings, and subjectivity, accessing information that was previously impossible to measure.

How do we do it?
We don’t run simple Q&A surveys. Instead, we ask for audios, videos, and images, capturing tone of voice, facial expressions, and the real context behind each response. Then, we model this data with AI, turning feelings, emotions, and perceptions into actionable insights.

This approach offers a crucial competitive advantage:

Understand not just what the consumer says, but how they say it and why they feel it.
Ensure the truthfulness of consumer and/or buyer information, free from the biases and filters of traditional surveys.
Turn emotions, feelings, and perceptions into structured data for decision-making.

The brands that succeed in understanding the emotions, feelings, and perceptions behind purchasing and consumption behavior will be the ones that truly connect with their market.
Data tells you what’s happening—heuristic insights tell you why.

If you want to uncover the emotions, feelings, and perceptions that drive purchase and consumption moments, Contact us.

Social Advisors Updates

Data Surfing Upgrade

We've developed new analytics in the dashboard, designed to give you a clearer and deeper view of the responses gathered in each mission. These analytics not only enhance data visualization, but also incorporate an advanced filtering system that allows for automatic segmentation of information—making analysis and custom report generation easier than ever.