Social Labs Newsletter, JULY 2024

Social Advisors Communities by Social Labs: "Seeing is Believing, Observing is Understanding"; The Strategic Advantage and Savings of Social Advisors; Corporate Business Knowledge Platform by AI from Social Labs: The Cognitive Edge; Platform Updates: New Segmentation Section; Internal Communities; Client News: Grupo Bimbo stands out in Kantar's Brand Footprint 2024 Ranking; Viajes El Corte Inglés and Liverpool celebrate 20 years of partnership; Pacto Global México recognizes Gentera for its ethical culture in the 2nd edition of the Logra Awards; Nestlé Colombia launches a call for digital entrepreneurs seeking funding.

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Use Cases of Social Advisors

Social Advisors Communities by Social Labs: "Seeing is Believing, Observing is Understanding."

In today's dynamic business world, understanding consumers (and buyers) deeply is essential. Social Advisors by Social Labs is a vital tool for companies aiming to build close-knit communities of consumers, known as Advisors (Allies, Counselors, or Partners). This allows companies to interact continuously and in real time with their consumers, observe, understand, co-create, and enhance their value proposition.

Understanding People

We believe in knowing the preferences, desires, and behaviors of consumers. By generating valuable real-time insights from continuous interaction, we place people at the center of decision-making, enabling companies to gain deeper customer knowledge with a customer-centric approach.

Engagement: The Key to Success

Engagement is critical in our communities. We maintain high participation rates through:

Scheduled notifications triggered by events
Email marketing with valuable content
Social media campaigns to attract new Advisors

Tips for Dynamization

Relevant and valuable content
Incentives and rewards
Personalized interactions

Response Rate

Our response rates range from 70% to 92%, reflecting the satisfaction and commitment of our Advisors.

High-Value Insights

Client companies gain insights into preferences, trends, feedback, consumption patterns, competition, and co-creation, ultimately enhancing their value proposition.

Results

Our client companies have significantly improved their understanding of consumers, developed products and services more aligned with market needs, increased customer satisfaction and loyalty, and enhanced efficiency in marketing and sales efforts.

In summary, Social Advisors by Social Labs transforms the company-consumer relationship, enabling informed and effective decision-making with a customer-centric approach.

Contact us and discover how Social Advisors by Social Labs can transform your business.

Social Advisors Platform

The Strategic Advantage and Savings of Social Advisors

Strategic Advantage

Social Advisors by Social Labs provides an advanced platform for creating and managing consumer and buyer communities, enabling continuous and meaningful interaction. This tool facilitates the real-time acquisition of valuable insights, improves decision-making, and fosters innovation. By centralizing knowledge and enhancing engagement, companies can deepen their understanding of customers and optimize market strategies.

Significant Savings

Compared to traditional market analysis methods, Social Advisors delivers substantial savings ranging from 92% to 96%. These savings stem from the efficiency in data collection and analysis, reduced reliance on external market research, and the ability to obtain real-time feedback. This not only reduces costs but also accelerates decision-making processes, allowing companies to adapt quickly to market demands.

Combined Benefits

By combining the strategic advantage of deep, real-time market understanding with significant economic savings, Social Advisors becomes an indispensable tool for any company seeking to stay competitive and efficient in today’s dynamic business environment.

With Social Advisors, maximize your customer insights and minimize your management costs!

Corporate Business Knowledge Platform by AI de Social Labs (In-progress)

The Cognitive Advantage

In the competitive business world, having a strategic edge is essential to lead. This is where the Cognitive Advantage and the innovative Corporate Business Knowledge Platform by AI from Social Labs come into play.

What is the Cognitive Advantage?

The Cognitive Advantage allows organizations to leverage advanced AI to extract deep insights from vast volumes of data, enabling informed decisions, fostering innovation, and optimizing processes—providing a significant competitive edge.

What is the Corporate Business Knowledge Platform by AI from Social Labs?

This is a comprehensive solution that centralizes and enhances all relevant business information through AI. Designed to improve decision-making, drive innovation, and increase operational efficiency, it provides quick access to updated and relevant information.

How the Corporate Business Knowledge Platform by AI Generates a Cognitive Advantage

Knowledge Centralization: Brings critical information together in a single, accessible, and organized location.
Intelligent Automation: AI algorithms automate routine tasks, freeing personnel for strategic activities.
Enhanced Search and Access: Natural language processing enables precise and fast searches.
Predictive Analysis and Recommendations: Identifies patterns to anticipate needs and deliver tailored recommendations.
Advanced Virtual Assistants: Provides immediate and precise support with the “Corporate ChatGPT.”

Benefits of the Corporate Business Knowledge Platform by AI and Cognitive Advantage

Informed Decision-Making: Generates valuable insights from large data sets.
Increased Operational Efficiency: Improves information retrieval and automates processes.
Fostering Innovation: Provides quick access to resources for developing new ideas.
Improved Collaboration: Features social and collaborative tools for better communication.
Security and Compliance: Ensures data protection and regulatory adherence.

Examples of the Cognitive Advantage in Action

Healthcare: AI analyzes clinical data to predict outbreaks and improve diagnostics.
Retail: Behavioral analysis predicts trends and personalizes offers.
Finance: AI models detect fraud and manage risks.
Banking: Virtual assistants enhance customer service and automate tasks.

Conclusion

The Cognitive Advantage is crucial to staying competitive. The Corporate Business Knowledge Platform by AI from Social Labs provides tools to centralize, manage, access, and enhance corporate knowledge using AI, empowering businesses to make informed decisions, innovate, and optimize operations.

Discover how the Corporate Business Knowledge Platform by AI from Social Labs can transform your organization. Transform your company's knowledge management with Social Labs today!

Contact us for more information and a personalized demo

Platform Updates

New Segmentation Section

We’ve introduced a new feature dedicated to creating segments using all known variables about a consumer or buyer (Advisor). This functionality enables the design of specific missions for targeted segments and provides detailed analyses of the results obtained. This approach allows for a deeper and more precise understanding of consumers and buyers, optimizing decision-making and enhancing customer interaction strategies.

Internal Communities

We’ve advanced and strengthened the management of internal communities. Internal communities within Social Advisors not only enhance market knowledge but also optimize internal operations, improve departmental evaluations, and strengthen organizational culture. By integrating internal and external perspectives, companies can make more informed and strategic decisions, driving growth and success in the marketplace.

Client News

Grupo Bimbo Shines in Kantar's Brand Footprint 2024 Ranking

Grupo Bimbo ranks as the #1 food brand among the most chosen by Latin American consumers. "We are thrilled to be in the top 5 as the most chosen food brand in Latin America according to Kantar's Brand Footprint 2024. We thank all our consumers who choose us daily and welcome us into their homes." (LinkedIn)

Viajes El Corte Inglés and Liverpool Celebrate 20 Years of Partnership

Viajes El Corte Inglés, the Spanish leader in tourism services, and Liverpool, Mexico's largest department store chain, celebrated the 20th anniversary of their successful partnership. Over the years, their collaboration has allowed them to offer customers a wide range of travel options backed by the quality and reputation of both brands.

To commemorate this milestone, both companies hosted a special event at the Liverpool Insurgentes terrace, attended by executives from both companies, as well as figures from diplomatic, cultural, and business sectors, Mexican and Spanish authorities, and media representatives. (Link)

Pacto Global México Recognizes Gentera for Its Ethical Culture in the 2nd Edition of the LOGRA Awards

"As part of the Pacto Global México 2024 | Business Meeting for Sustainability, the LOGRA2024 Awards ceremony was held, where we were recognized in the Peace Category for contributing to the Ten Principles of the United Nations Global Compact with a focus on good practices in ethics, governance, and anti-corruption. Through practices that promote ethics and positive impact on our environment, we generate Total Value." (LinkedIn)

Nestlé Colombia Launches Call for Digital Entrepreneurs Seeking Funding

Nestlé has launched a call for young Colombian entrepreneurs seeking funding. This program, part of Nestlé's Youth Initiative, will provide training to the 50 most promising ventures, with three winners receiving an additional 80 million pesos each to bring their projects to life.

Additionally, winners will have the opportunity to be considered as part of the multinational's value chain as suppliers, depending on the field of work in which they develop. (Link)

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Thank you for continuing to trust us!

Best regards, and see you in the next newsletter.

The Social Labs Team
Passion for Software & Love for Innovation

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NEWSLETTER JULY 2024