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Social Labs Newsletter, FEBRUARY 2025
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|Five Minutes Well Spent
What´s new in February 2025?
Highlights, insights, and exciting opportunities—let's dive in!
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Social Advisors
Innovation Lab: Transforming the Future of Products with the Voice of the Consumer
Understanding to Innovate: How Brands Can Anticipate Market Needs
At Social Advisors by Social Labs, we provide advanced tools to turn the voice of the consumer into actionable insights. Through our Innovation Lab mission, we identify opportunities for improvement, respond to evolving market needs, and facilitate product design for an optimal connection with consumers.
What is an Innovation Lab mission?
Innovation Lab is a co-innovation and co-creation mission conducted directly with consumers, allowing brands to deeply analyze three key aspects:
🔹 Consumer and market needs: What are customers looking for? What gaps exist in the current market offering?
🔹 Expectations regarding the brand and its products: How do consumers perceive the brand? What do they expect in terms of innovation and quality?
🔹 Improvement proposals for existing products: What aspects of the product could be optimized to enhance the user experience?
This type of mission enables the collection of actionable insights that drive strategic decision-making based on a detailed understanding of the consumer.
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Where Can the Innovation Lab Mission Be Applied?
Innovation Lab missions can be applied in various scenarios, such as:
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📢 Want to discover how the voice of the consumer can take your brand to the next level? Contact us and let’s make innovation your best growth strategy!
Social Advisors Updates
GenIA & Analytics Reports (v3.0)
After months of development, we are officially launching version 3.0 of our reports, taking data analysis to the next level with the integration of Generative AI.
With this update, we introduce AI-powered automated reports, maximizing Natural Language Processing (NLP) capabilities. Thanks to this, open-ended response analysis is now more precise, enabling the interpretation of thousands of responses in real time and generating:
How Does It Work?
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Additionally, we have enhanced the navigation experience on the Social Advisors platform, providing more intuitive and efficient access to data, along with advanced filters that enable even more precise segmentation in each mission.
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Thanks to this update, we offer a more comprehensive and dynamic analysis, enabling more informed and effective decisions.
The Power of Data in AI: The Magic Behind Innovation
AI Without Data is Like a Magician Without a Trick: It Doesn't Work Transforming Communication into a Competitive Advantage
Artificial Intelligence (AI) is a key driver of digital transformation, but its success depends on one essential factor: data. Without high-quality data, whether structured (databases, ERP, CRM) or unstructured (social media, images, texts), AI cannot learn, predict, or optimize processes.
Companies that fail to properly manage their data face inaccurate predictions, inefficient automation, and missed opportunities. To maximize the value of AI, it is crucial to:
✅ Integrate structured and unstructured data sources
✅ Ensure data quality and governance
✅ Apply advanced analytics and cloud computing
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AI is not magic; it’s well-managed data. Is your company ready to harness its power?
Write to us to discover how Social Labs can help activate AI in your business!
Exciting News
Social Labs helps you understand and connect better with your market. Join us and co-invest in initiatives that driv
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Thank you for continuing to trust us!
Best regards, and see you in the next newsletter.
The Social Labs Team
Passion for Software & Love for Innovation
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