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Social Labs Newsletter, FEBRUARY 2024
Use Case: Understanding the Consumer; Social Market: Manage Your eCommerce Efficiently; Social Advisors Platform Updates: Welcome Jafra Cosmetics to the Social Advisors Family; Yastás Achieves PCI DSS Certification; What Makes BYD a Serious Rival to Tesla; Hospital Angeles Puebla Promotes Medical Advancements.
|Five Minutes Well Spent
Presented by:
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Social Advisors Use Cases
Understanding the Consumer
The mission of analyzing consumer behavior focuses on studying various factors that influence purchasing decisions, which is essential for the strategic direction of businesses. Key aspects of this mission include:
- Share of Stomach: Refers to the portion of a consumer's food and beverage intake attributed to a specific company's products, providing a measure of market position and consumer preference compared to competitors.
- Share of Wallet: Indicates the fraction of a consumer's total spending allocated to a company's products or services. This metric is vital for understanding customer loyalty, the effectiveness of marketing strategies, and competitive positioning.
- Pantry Check: Involves analyzing the products present in consumers' pantries, helping companies understand consumption preferences, product usage, and opportunities to increase their presence in households.
- Journeys: Examines the physical and digital paths consumers take, from seeking information to making a purchase. It provides insights into preferred distribution channels, essential touchpoints, and ways to improve accessibility and convenience.
- Points of Affluence: Identifies the physical or digital spaces where interactions with products or services occur, allowing companies to detect opportunities to increase brand visibility, optimize the customer experience, and boost conversion rates.
Conclusion
Understanding consumer behavior is crucial for businesses aiming to refine their marketing, distribution, and product development strategies. This analysis facilitates data-driven decision-making tailored to meeting customer needs and expectations, promoting growth and competitiveness in the market.
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Discover the Purchase Drivers of Your Consumers
Social Market
Manage Your eCommerce Efficiently
The Control Panel of the Social Market platform by Social Labs is a comprehensive tool designed to enhance the management and configuration of eCommerce processes while improving communication and collaboration across your business ecosystem (points of sale, sales force, logistics, production, etc.).
Here’s a detailed breakdown of its key features:
eCommerce Process Management and Configuration
Take full control of the point of sale, from order management to creating offers and promotions. Easily configure products, set prices, manage inventories, and more to optimize your sales strategy.
Social Ecosystem Management
Effortlessly manage your network of store owners, sellers, and employees through an intuitive interface. Features like notifications, group creation, and broadcast lists ensure effective communication with all relevant actors in your community.
Dynamic Algorithms for Community Building and Clustering
Advanced algorithms help identify patterns and group customers into relevant communities, allowing you to deliver personalized content and promotions that drive engagement and sales.
Point-of-Sale Missions
Define and execute missions at points of sale, capturing real-time insights. Assign tasks and set clear objectives for your points of sale and sales force. Additionally, you can implement performance-based incentives to boost engagement and productivity.
Essential Analytics and Insights
Access fundamental analytics to better understand customer behavior and your business’s performance. Real-time insights provide valuable data for making informed strategic decisions.
Multilingual Support and Country Management
The platform supports multiple languages and communities, allowing you to easily manage your presence in different countries and tailor strategies to the specific needs of each market.
Interoperability with Critical Business Systems (ERP, CRM, etc.)
Ensure seamless integration between the eCommerce process and critical transactional systems (ERP, CRM, etc.), maximizing operational efficiency.
With the Control Panel, you can fully leverage the tools and functionalities of Social Market by Social Labs, driving growth and success for your business in both digital and physical environments.
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Digitize Your Distribution and Sales Channel!
Platform updates
Significant Enhancements to the Social Advisors Platform
We have implemented key updates across various aspects of the Social Advisors Platform to enrich user experience and optimize functionality:
- Improved Image Uploads: Major adjustments to our image upload system have resulted in a faster and more efficient process. These optimizations ensure not only quicker uploads but also maximum image quality, which is crucial for interactions and presenting evidence in execution missions.
- Advanced Analytics in the Control Panel: We continue to innovate our analytical tools with optimizations to the Control Panel, providing quicker and deeper access to analytical data. These enhancements offer essential insights, supporting strategic decision-making based on detailed and relevant information.
- Refined User Experience (CX) in the App: Minor adjustments and fixes have been made to improve the app's fluidity and functionality. These changes range from interface improvements to algorithm optimizations, all aimed at ensuring a fast and seamless user experience.
These updates reflect our ongoing commitment to excellence and user satisfaction, consistently delivering the best solutions and experiences on our platform.
Client News
Welcome Jafra Cosmetics to the Social Advisors Family!
Jafra Cosmetics, a leading company in skincare, makeup, fragrances, and body care since 1956, operating in Mexico and the USA, has chosen Social Advisors by Jafra as its platform for Smart Market Research activities. (Link)
Yastás Earns PCI DSS Certification
Yastás, part of Grupo Gentera, has achieved PCI DSS certification, the gold standard for payment card security."This milestone ensures our business partners that their customers’ information is safeguarded at all times. Congratulations to all the teams involved!" (LinkedIn)
What Makes BYD a Serious Rival for Tesla… and All EV Manufacturers?
BYD, the Chinese electric car company, has emerged as a formidable competitor in the automotive market, challenging not only Tesla but the entire EV industry. While many traditional automakers have attempted to rival Tesla, it is BYD that has surpassed the California-based manufacturer in EV sales.In Q4 2023, BYD reached a major milestone, selling over 526,000 units, surpassing Tesla’s 484,507 EVs sold during the same period. (Link)
Hospital Angeles Puebla Advances Medical Training
Hospital Angeles Health System, at the forefront of medical education, launched the 16th International Pediatrics Course at Hospital Angeles Puebla. The event welcomed over 1,000 specialists in person and virtually, representing approximately 12 renowned global institutions.As part of this event, Hospital Angeles Health System signed an agreement with Texas Children’s Hospital, focusing on educational activities to enhance the skills and learning of medical teams from both institutions. The agreement also includes medical exchange programs and initiatives to promote patient education. (Link).
Thank you for continuing to trust us!
Best regards, and see you in the next newsletter.
The Social Labs Team
Passion for Software & Love for Innovation
