Social Labs Newsletter, DECEMBER 2023

Use Case: Packaging Evaluation; Social Market: Transforming Digital Interaction in the Traditional Sales Channel; Consumer Trends Study for December 2023 by Social Advisors; Social Advisors Platform Updates; Congratulations to Our Clients; Happy Holidays.

|Five Minutes Well Spent

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Social Advisors Use Cases

Packaging Evaluation

What is Packaging Evaluation?

Packaging Evaluation is an in-depth analysis of a product’s packaging from various perspectives. It’s more than just a container; it’s the first impression a product makes in the hands of customers.

Packaging Evaluation is key to a product’s success, encompassing not only appearance but the complete experience.

Benefits:

• Packaging Acceptance Index: Measures customer satisfaction with the packaging, ensuring it is attractive and functional.
• Purchase Intention Index: Assesses how the packaging influences purchase decisions, optimizing design to boost sales.
• Identification and Elimination of Weak Points: Detects and reports any aspects that may affect the perceived quality of the product.
• Brand Affinity Level: Ensures the packaging reflects the brand's values, strengthening the emotional connection with consumers.

Why is it Crucial?

• Market Differentiation: Stand out with packaging that captivates and sets the product apart.
• Increased Sales: Use packaging that inspires confidence and attracts new buyers.
• Customer Loyalty: Good packaging creates memorable experiences, fostering customer loyalty.

Social Market

Transforming Digital Interaction with the Traditional Sales Channel

At Social Labs, we’re passionate about understanding the market to identify needs and create innovative, value-driven solutions. Our latest creation, Social Market—a RetailTech & FinTech Platform—is a testament to this passion. This transformative platform enables companies to digitally engage with their clients, particularly in the traditional sales channel, increasing purchase opportunities and transaction volume for store owners in a more productive, efficient, and agile way.

Social Market offers complete customization in design and branding, adapting to each client's specific look & feel and integration requirements. All of this is provided within an efficient Software as a Service (SaaS) licensing model that ensures cost flexibility and continuous access to the latest technology.

Social Market, a RetailTech & FinTech platform, includes the Store Owner App, Seller App, and Control Panel to revolutionize digital commerce.

• Orders with Installment Payment Options: An innovative option that expands purchasing power and sales, available 24/7, offering flexible payment and full portfolio visibility to increase profitability.
• Missions – Rewards: A dynamic system that motivates store owners with additional income for meeting goals, driving strategic and intelligent purchasing behavior.
• Effective Communication: A conversational channel that ensures precise, efficient, personalized, real-time communication and collaboration.
• Intelligent Assistant: An AI-based assistant for quick, natural inquiries about orders and promotions, accessible to both store owners and sellers.
• Seller App: A digital tool to strengthen relationships between sellers and clients, offering remote orders and constant suggestions to improve sales productivity.
• Control Panel with Analytics: Facilitates personalized commercial strategies and real-time data analysis for efficient, micro-segmented management.
• Complementary Services: A range of financial and non-financial services that foster customer loyalty by offering additional benefits and diversified revenue opportunities.

True transformation goes beyond technology; it’s a comprehensive approach encompassing all facets of business. For meaningful change, we must combine technological innovation with a deep understanding of strategy, operations, culture, and customer needs, ensuring every aspect of the business aligns with the digital vision and strategy.

Did You Know...

Research by Social Advisor on Consumption Trends in December 2023

This holiday season, a study conducted on the Social Advisors by Social Labs platform has uncovered high-value insights from the consumer community (Advisors). This analysis provides a unique perspective on activities, preferences, and consumption and purchasing patterns during this time of year, enhancing understanding of the diversity and dynamics of the festive season.

Did you know...?

• Spending Plans: 55% of consumers plan to spend more than $1,500 MXN on their holiday shopping. Purchases in 2023 are more intentional, focusing on everyday items like clothing, footwear, and sportswear. Seven out of ten consumers will shop both in physical stores and through websites or digital apps.
• Travel Plans: Additionally, seven out of ten consumers plan to travel during the December holidays, with preferred airlines being Volaris at 90%, Viva Aerobus at 60%, and Aeroméxico also at 60%.

These insights offer a deeper understanding of consumers’ seasonal behaviors and preferences, providing valuable guidance for businesses during the festive period.

If you own a business, are you interested in knowing the source of the family budget allocated for December 2023 purchases? 33% of consumers will choose financing through loans or credit card payments for their holiday shopping. Discover which banks were chosen for these loans and be surprised by the position of new fintechs in Mexico.

We invite you to download this research by Social Advisors by Social Labs, offering a comprehensive view of December 2023 consumption trends, providing a deeper understanding of consumers' motivations and purchasing decisions.

Download the full report

Platform updates

Enhanced CAPTCHA Algorithm

We continue to refine our platforms to ensure higher levels of authenticity and information consistency. We have developed and implemented a new anti-spam control algorithm using a CAPTCHA mechanism at the start and/or end of each mission. This mechanism ensures that only legitimate users, not bots, access the missions, strengthening protection and increasing the level of security and spam control.

Android 13 Plugin Updates

In response to recent Google Play requirements with the release of Android 13, we have fully updated all app components. This update ensures compatibility across all smartphone models, improving the app's security, consistency, and performance.

Significant Improvements to the Corporate Messenger Platform

IWe have enhanced the web user experience to match the features available on the app. The improvements include:

• Complete Group Redesign: Now allows participants to be removed from a group and co-administrators to be selected.
• Display of Shared Multimedia Objects: Chat info now shows all shared media, in both group and individual chats.
• View User Extended Data
• Change/Delete Profile Avatar
• Mute Groups Individually: Allows specific groups to be muted while other notifications remain active.
• Show Common Groups: Chat info displays groups shared between two users.

Client News

Bimbo Celebrates 78 Years of History

Congratulations to Grupo Bimbo on 78 years of history! "We celebrate 78 years of history, made possible by our collaborators, customers, and strategic partners, but especially by you. To everyone who is or has been part of this great family and to those who allow us to continue being part of their home: Thank you!" (Linkedin)

Yastás Adds Banco Santander Payments to Its Correspondent Network

Yastás, part of Gentera, has partnered with Banco Santander. This alliance will allow millions of customers to make cash deposits and pay their credit cards. With presence in all 32 states and more than 1,438 municipalities across Mexico, it will offer Santander México clients 5,400 points nationwide, with at least a thousand more in future phases. (Linkedin)

Electrolit Approved by PROFECO

Electrolit, known for its variety of flavored electrolyte solutions, is a go-to product for hydration during illness or even hangovers. But is it really good for your health? According to a study by the Federal Consumer Protection Agency (PROFECO), Electrolit’s 625ml presentation provides complete consumer information, high sanitary quality, and accurate net content. (Link)

Liverpool Among the World's Best Companies 2023

El Puerto de Liverpool ranks 294th among the World's Best Companies 2023. Time magazine, in collaboration with Statista, published the "World's Best Companies 2023" list. The ranking, based on extensive studies, highlights companies worldwide with the best performance, evaluating employee satisfaction, revenue growth, and sustainability (ESG). Economic benefits and the appointment of more women to boards of directors were also considered. (Link)

Carvajal Empaques’ Environmental Commitment

Aligned with the UN's Sustainable Development Goals (SDGs) at an 85.85% commitment level, Carvajal Empaques is dedicated to "doing things right for the planet," achieving actions like:

• 6,000 tons of recycled plastic.
• Recovery of around 6,608 tons of recyclable waste.
• Reclamation of over 18,000 tons of recycled raw materials for industrial processes.
• Training for 290,000 people on waste separation and recycling. (Link)

BYD Aims to Sell Up to 50,000 Electric Vehicles in 2024

In less than a year, Chinese automaker BYD launched its fifth vehicle in the Mexican market—the electric sports compact Seal—and now has 20 sales points nationwide. BYD aims to close the year "aggressively" with 50 points (dealers and locations in malls) to reach up to 50,000 electric vehicle sales in 2024. (Link)

Happy Holidays!

During this special time of year, Social Labs would like to extend our heartfelt gratitude for your trust and collaboration throughout 2023. It has been a pleasure working with all our clients, collaborators, and partners, actively supporting the development of your innovation and mission-critical projects.

May this Christmas 2023 be filled with joy, love, and unforgettable moments with your loved ones. At Social Labs, we are grateful for the opportunity to be your technology partner and to have contributed to your successes over the past year.

For the coming year, 2024, we wish you a journey filled with new achievements, prosperity, and valuable projects. We are committed to continuing our support for our clients' growth and to developing disruptive innovations that open new business opportunities.

Happy Holidays and a Prosperous New Year 2024!

Sincerely,
The Social Labs Team

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