Social Labs Newsletter, August 2023

Price Tracking; Community as a Service; the most relevant brands in Mexico; improvements in Web Chat; Google Maps API; welcome Grupo Pisa - Electrolit; Compartamos Financiera Best Microfinance Institution in Peru 2023; Grupo Bimbo Socially Responsible Company; Grupo Bimbo is among the #MostChosenBrands in Latin America.
|Five Minutes Well Spent
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Social Advisors Use Cases

Price Tracking

The Social Advisors platform utilizes advanced techniques to collect and analyze price data, along with impact and opinion analysis from buyers/consumers. Through this mission, clients can make data-driven decisions, identify trends, and leverage market opportunities.

The benefits of the Price Tracking mission include:

  • Identification of Price Patterns: It enables the identification of patterns and trends in product and service prices, helping to adjust pricing strategies more effectively.
  • Competitive Analysis: Price analysis not only focuses on the client's products and services but also provides detailed information about competitor prices. This helps in understanding competitors’ pricing practices and making more informed decisions.
  • Customized Alerts: Automatic alerts are generated for significant price changes in the market, allowing for quick reactions in pricing policy and strategy.

Some key insights generated by the Price Tracking mission include:

  • Market Price Index
  • Price Variations through Time Series
  • Price Elasticity

Community as a Service

Real-Time Insight Generation

If interacting daily with your consumers, buyers, or clients is part of your company's "Customer-Centricity" culture, the ideal approach is to have your own Social Advisors Platform and Community to generate data and insights in real-time. The Social Advisors platform enables the creation of a proprietary consumer/buyer Community with confidence and representativeness levels between 95% and 99%, segmented according to business needs. You can launch a wide variety of research missions and capture insights in real-time. Some examples of missions you can execute on Social Advisors include purchase drivers, price elasticity, packaging tests, price/consumption/purchase tracking, point-of-sale/pantry checks, mystery shopper, focus groups, creation/co-creation, and innovation/co-innovation.

Additionally, you can manage your community, insights, and analytics from your own control panel, customizing the Social Advisors Platform with your brand and your company’s visual identity principles, following the practices already implemented by our esteemed corporate clients.

Did you know...

The Most Relevant Brands in Mexico

To discover the trending brands in Mexico, Social Advisors conducted a study to identify the preferred brands among Mexicans. According to the data collected by Social Advisors, sports, technology, and department store brands are the most prominent among Mexican consumers. Nike leads with a 38% preference, followed by Adidas at 27%, Liverpool at 23%, Zara and Samsung each at 15%, Amazon at 13%, Apple at 9%, Palacio de Hierro at 8%, Sears at 8%, and Levi's at 8%, among other brands.

These brands have managed to stand out in Mexican consumers' minds due to various factors such as product quality, campaign design, and customer service. Additionally, these brands embody attributes like effort, innovation, quality, and accessibility.

Consumers’ brand choices are a key indicator for understanding their preferences, purchase, and consumption behaviors.

Knowing which brands people choose is essential for companies to identify trends, emotionally connect with buyers and consumers, improve customer satisfaction, and differentiate from the competition.

Platform updates

Improvements in Web Chat for Faster and More Effective Communication

  • Optimized Communication Processes: The web chat has been optimized to enable faster communication.
  • Enhanced User Experience: The UX has been redesigned for intuitive and easy navigation.

    • View and Export Results from Google Maps API

  • Detailed Logging and Evaluation: All requests made to the Google Maps API are recorded to provide optimal analysis of consumer geolocation tracking.
  • Custom Analytics: The export feature facilitates the generation of custom reports and data export in Excel format.

    • Client News

    New Social Advisors Client - Grupo Pisa - Electrolit

    We are pleased to announce that Grupo Pisa - Electrolit has joined Social Advisors, leveraging our Insights as a Service model (mission package) to capture real-time insights on key aspects of their business.

    Electrolit is a hydrating electrolyte drink widely recommended during heat waves or after a day of physical activity due to its medical benefits. Despite being commonly consumed, Electrolit is a pharmaceutical product from Grupo Pisa, one of the most prominent pharmaceutical companies in Mexico, with nearly 80 years of history and roots in Jalisco.

    Visit Electrolit

    Welcome to the Social Advisors family, Grupo Pisa - Electrolit!

    Compartamos Financiera - Best Microfinance Institution in Peru 2023

    Compartamos Financiera, part of Grupo Gentera, has been awarded the Best Microfinance Institution in Peru 2023 by Global Banking & Finance Review.

    "We are proud to announce that we have received the award for Best Microfinance Institution in Peru 2023 from Global Banking & Finance Review. This recognition reaffirms our purpose of supporting people's dreams with a human touch, offering financial inclusion and reintegration opportunities.

    We are grateful for the trust each of our clients places in us, and we will continue to work to support and guide them at every step.

    This recognition would not have been possible without the hard work of our team members, whose dedication and commitment we greatly appreciate." (Linkedin)

    Grupo Bimbo - Socially Responsible Company

    Grupo Bimbo has been recognized as a Socially Responsible Company for 23 consecutive years. This distinction is awarded by the Mexican Center for Philanthropy to companies that successfully adopt and meet Corporate Social Responsibility standards.

    "This recognition honors the commitment of all our employees, who, through their daily actions, positively impact people, the industry, and the environment." (Linkedin)

    Grupo Bimbo Among the #MostChosenBrands in Latin America

    Kantar’s "Brand Footprint" ranking reveals the brands most frequently chosen by consumers, measuring brand strength by the number of times buyers select it.

    Latin America is home to nearly 40% of the world's fastest-growing FMCG brands. Grupo Bimbo stands out as a brand that excels in execution, innovation, marketing, and distribution.

    Grupo Bimbo has the winning formula for continued growth worldwide!

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