%20(1)%20copy.png)
Social Advisors
Consumption Tracking + Focus Group: The Essential Binomial to Understand the What and Why of the Consumer
Today, understanding the consumer requires going beyond data: it requires capturing emotions, contexts, and real decisions. At Social Advisors by Social Labs, we know that no consumer can be explained by numbers alone. For strategic decisions, you need to see the full picture: what they buy, how they consume it, and what motivates them and how they feel while doing so.
That’s why we combine two essential methodologies —Focus Group and Consumption Tracking— to offer a comprehensive understanding of the consumer.
Consumption Tracking Mission
What is it?
It’s a mission in which consumers record in real time all their consumption within a specific category (beverages, snacks, bread, dairy, etc.) over a defined period (a week, fortnight, or month).
Users document their consumption through photos, comments, purchase receipts, and geolocation.
%2012.59.18%E2%80%AFp.m..png)
%201.00.51%E2%80%AFp.m..png)
%201.00.11%E2%80%AFp.m..png)
Digital Focus Group Mission
What is it?
It’s an online conversation space where a group of consumers interacts with an expert moderator. The mission is aimed at exploring emotions, meanings, and deep motivations behind purchasing and consumption habits.
%201.01.36%E2%80%AFp.m..png)
%201.01.45%E2%80%AFp.m..png)
Benefits of integrating both methodologies?
%201.02.47%E2%80%AFp.m..png)
Competitive Advantages for Your Brand
- More relevant campaigns: thanks to the intersection between real habits and deep emotions.
- Purposeful innovation: launch products aligned with consumption moments and motivations.
- More precise segmentation: activate personalized messages by channel, motivation, or context.
- Emotional activation: connect with what moves the consumer, not just what they buy.
- Immediate adjustments: act with real-time data and improve your KPIs on the go.
Do you want to make smarter decisions aligned with your real consumer?Connect with us and transform your campaigns with missions that capture both real behavior and hidden motivations.
Thank you for continuing to trust us!
Best regards, and see you in the next newsletter.
The Social Labs Team
Passion for Software & Love for Innovation
