Social Labs Newsletter, APRIL 2025

|Five Minutes Well Spent

What´s new in APRIL 2025?

Highlights, insights, and exciting opportunities—let's dive in!

Social Advisors

Consumption Tracking + Focus Group: The Essential Binomial to Understand the What and Why of the Consumer

Today, understanding the consumer requires going beyond data: it requires capturing emotions, contexts, and real decisions. At Social Advisors by Social Labs, we know that no consumer can be explained by numbers alone. For strategic decisions, you need to see the full picture: what they buy, how they consume it, and what motivates them and how they feel while doing so.

That’s why we combine two essential methodologies —Focus Group and Consumption Tracking— to offer a comprehensive understanding of the consumer.

Consumption Tracking Mission

What is it?
It’s a mission in which consumers record in real time all their consumption within a specific category (beverages, snacks, bread, dairy, etc.) over a defined period (a week, fortnight, or month).
Users document their consumption through photos, comments, purchase receipts, and geolocation.

Digital Focus Group Mission

What is it?
It’s an online conversation space where a group of consumers interacts with an expert moderator. The mission is aimed at exploring emotions, meanings, and deep motivations behind purchasing and consumption habits.

Benefits of integrating both methodologies?

Competitive Advantages for Your Brand

  • More relevant campaigns: thanks to the intersection between real habits and deep emotions.
  • Purposeful innovation: launch products aligned with consumption moments and motivations.
  • More precise segmentation: activate personalized messages by channel, motivation, or context.
  • Emotional activation: connect with what moves the consumer, not just what they buy.
  • Immediate adjustments: act with real-time data and improve your KPIs on the go.

Do you want to make smarter decisions aligned with your real consumer?Connect with us and transform your campaigns with missions that capture both real behavior and hidden motivations.

Social Advisors

AI-Driven EKP + AI Multi-Agent: The Future of Enterprise Knowledge Management and Intelligent Automation

In an environment where operational efficiency, intelligent automation, and customer experience are key differentiators, the AI-Driven EKP (Enterprise Knowledge Platform) + AI Multi-Agent Framework by Social Labs emerges as a disruptive and strategic solution.

Social Labs introduces an innovative proposal that combines the best of artificial intelligence: an AI-powered Enterprise Knowledge Platform (EKP) and a Multi-Agent AI Framework, designed to revolutionize how organizations manage knowledge, automate critical business tasks and processes, and make strategic cognitive decisions in real time.

What is AI-Driven EKP + AI Multi-Agent Framework?

AI-Driven EKP + AI Multi-Agent Framework is an advanced solution for automation and digitalization of critical business processes and cognitive analysis, supported by a modular, scalable, and multisectoral AI architecture.
Its technological structure integrates large language models (LLMs) like GPT, Claude, Gemini, DeepSeek, Grok, and LLaMA, along with RAG (Retrieval-Augmented Generation), vector databases, cognitive agents developed in Python, cognitive interoperability via Multi-Agent Control Protocol (MCP), secure REST APIs, and a powerful integration layer with core business systems (ERP, CRM, BPM, BI, etc.).

All of this is supported by intelligent dashboards, continuous training, and a highly integrable architecture, ready to operate in demanding enterprise environments.

What is it for?

The core purpose of AI-Driven EKP + AI Multi-Agent Framework is to transform the operational core of the business by applying advanced artificial intelligence to optimize critical processes, accelerate strategic decisions, and continuously maximize results.

Its disruptive benefits include:

  • Automated and high-precision technical diagnostics, anticipating failures and optimizing resources before they impact the business.
  • Generation of intelligent reports in natural language, democratizing access to strategic information across all levels of the organization.
  • Proactive and contextualized user responses, enhancing customer experience and speeding up real-time needs resolution.
  • AI-powered omnichannel communication, ensuring smooth, personalized, and effective interactions with clients, collaborators, and stakeholders.
  • Continuous learning and self-optimization, driving constant operational evolution, allowing the business to dynamically adapt to change and anticipate opportunities.

In summary, AI-Driven EKP + AI Multi-Agent Framework doesn’t just optimize—it reinvents the way organizations operate, decide, and grow.


How does it work?

The system is composed of multiple intelligent and collaborative agents, which interact dynamically to solve complex tasks, make informed decisions, and execute automated actions.

These AI agents operate on real-time updated data, connect to critical enterprise systems, and are fueled by knowledge generated by LLMs and advanced information retrieval mechanisms (RAG).

The platform also allows centralized and visual management through intelligent dashboards that monitor, optimize, and coordinate the behavior of the entire agent ecosystem in real time.

Multisectoral applications

Thanks to its flexible and scalable design, Multi-Agent AI has direct application in multiple industries.

Contact us for a personalized analysis of your business, discover where Applied AI can generate cognitive advantages, automate, and digitize critical business processes through AI-Driven EKP + AI Multi-Agent Framework by Social Labs.

Social Labs Updates

Artificial Intelligence Now Integrated into Analytics and Dashboards - Talk to your Data!

At Social Advisors by Social Labs, we continue driving innovation so you can make faster, more accurate decisions.

You’ll now have AI integrated directly into the mission Analytics and Dashboards—an evolution that will transform how you explore and efficiently leverage your mission data and insights, by talking directly to your data.

What can you do with this new integrated AI functionality?

Explore and analyze using natural language:
Query your mission data easily, asking questions as if you were talking to an expert.
AI interprets your queries and delivers precise, contextualized answers. Talk to your data!

Real-time dynamic graphs:
Visualize KPIs, trends, and results instantly.
The system generates dynamic visualizations to simplify your analysis and decision-making.

Instant actionable cognitive insights:
You won’t just see data—you’ll get clear interpretations and strategic recommendations to act quickly and maximize opportunities.

Smart analysis:
Uncover behavior patterns, projections, anomalies, and new business opportunities through advanced AI-powered analytics.
Take your decision-making to the next level.

Get ready for a new era: Talk to your data in natural language!

This innovation will be available soon on Social Advisors.
Stay tuned for updates and be among the first to harness the power of Applied AI for a 360º understanding of your consumers and shoppers.
Contact us for a personalized demo and start enhancing your decisions with AI.

Exciting News

Social Labs helps you understand and connect better with your market. Join us and co-invest in initiatives that drive impact and transformation.

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Thank you for continuing to trust us!

Best regards, and see you in the next newsletter.

The Social Labs Team
Passion for Software & Love for Innovation

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