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Welcome the beginning of a real digital transformation for traditional commerce empowering and boosting small businesses.
Over the last years, we have witnessed the digitalization of retail through e-commerce and marketplaces.
Shopping at any time and from any place while having access to competitive prices and offers without waiting, are some advantages offered by e-commerce for customers. Sellers also benefit from reducing costs and automating the sales process.
Retailers, as well as grocery shops, shopkeepers or small supermarkets, have to make frequent purchases from manufacturers or wholesalers. Retailers are used to receiving a salesperson at the store to make those purchases, with little time to place the order.
But what if there was a marketplace for all distributors, wholesalers and CPG's?
Shopkeepers would then be able to obtain competitive prices, offers, order placement at any time, making their logistics more efficient (by a great deal). Manufacturers or wholesalers would simultaneously increase visibility and consequently their sales. Evolving into business advisors and sending order suggestions would still be some of the many tasks of the salespeople maintaining, this way, human contact with their customers.
Social Market, the digitalization of wholesale commerce.
Social Market is Social Labs' comprehensive connective platform between suppliers, wholesalers, CPGs and shopkeepers for the transaction of orders and missions.
Not only does a marketplace allow the digitalization of these purchases but also their financing but also the financing (payment in instalments, micro-credits, etc.). Small shops often find it difficult to buy the goods they need due to a lack of liquidity. In addition, it is difficult for them to access financing or credit without facing long bureaucratic processes and high-interest rates. This is now possible thanks to Social Market, the platform that integrates/connects suppliers, banks and shopkeepers.
A small grocery store that allows to finance online orders in a convenient and practical way.
In addition, the platform allows shopkeepers to compare and find the best prices and offers. Being multi-language, multi-country and multi-community, it is designed to be implemented in any market where the traditional channel is relevant. All at once, shopkeepers can make brands gain valuable market insights in real time by launching executable missions. To this end, they can accommodate, display products in refrigerators or shelves and present them with photos, videos, record prices, among many other actions such as rewarding points and products.
More sales and efficiency with lower costs for suppliers, yet without losing the closeness to their customers.
The digitalization of traditional commerce through the Social Market platform has started in Mexico with renowned suppliers and financial institutions. It is expected to expand to more suppliers, wholesalers, CPG's in different markets.
Contact us if you want to know more about Social Market.
