Standing out in a global market with many competitors is becoming increasingly difficult. In order for companies to come up with innovative products that are well accepted by consumers, they must constantly analyse their customers' behaviour and understand their needs. 


Social Labs helps companies on this journey to achieve a better and deeper understanding of their consumers and customers. Through the Social Advisors Platform, all kinds of consumer and customer insights can be captured in real time, executing numerous and varied missions, such as surveys, recording evidence of consumption, purchase, inventory, price elasticity, competitor analysis, focus groups, individual or group empathy conversations and thereby obtaining conscious statements. But Social Advisors goes one step further, if it is required to know more precisely the purchasing and consumption behaviour and influence zones of consumers and customers, and also records their most unconscious actions.

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Henry Ford said, "If I had asked my customers what they needed, they would have said faster horses". Thus, the founder of the Ford Motor Company succeeded in bringing disruptive and more valuable innovation to the market by observing and inferring what people might need, rather than asking them directly. This sometimes happens, as it is not only necessary to think about today's needs, but also about tomorrow's needs, and to infer what consumers may need or want, needs or desires that may not have been made explicit by the consumer himself, as clearly explained in Henry Ford's famous thought, an example of proactive innovation. It is here that the analytical understanding of consumer and client behaviour is of fundamental value, so that companies can subsequently offer innovative and valuable products and services to the market.

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Henry Ford and disruptive innovation.


"We are what we do, not only what we say, i.e. what we consciously and unconsciously evidence".


Conscious evidences are the actions and executions. What they buy, what they do, what they consume, etc. This conscious evidence can be captured in real time through the Social Advisors Platform via numerous and diverse action and execution missions. The consumer, for example, voluntarily makes explicit and evidences in real time what they consume, what they buy, their habits, their preferences, their opinions, their desires, etc.


"Unconscious evidence, the last step of human understanding, is possible thanks to passive tracking technology.


Technology and digitalisation are of great value for obtaining and analysing insights in real time, but it has also made possible the next level of consumer understanding: what they evidence unconsciously, always with their explicit consent, in full compliance with the GDPR. 

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Journey of consumer understanding.


Social Labs makes this observation of unconscious evidence possible through passive tracking. This functionality allows us to know in real time the location, areas of influence (daily, weekly, monthly), device used (model, use and installed applications, battery levels, etc.). This data, together with all the variables processed by Social Advisors and applying Data Science techniques, allows modelling and inferring consumer behaviour, purchasing behaviour, lifestyles, habits, preferences, areas of influence, etc., and thus being able to offer maximum value to consumers or customers in terms of better products, services, offers and promotions in a personalised way.


"The role of technology is essential to develop multivariate models and clustering with criteria that go beyond the obvious".


Understanding the needs of the market, not only today, but inferring the needs of tomorrow, is a key factor in being competitive today and tomorrow. Making decisions on where to invest budget or what new products to launch is neither easy nor obvious, but it will be safer with optimal market data analytics and detailed knowledge of consumer behaviour that helps to reduce risk and get business decisions as right as possible. 


Thanks to Social Labs' Social Advisors Platform, it is possible to communicate directly and constantly with consumers and clients, carry out numerous missions, capture insights in real time, and use advanced data analytics to generate maximum value for consumers and clients, thereby increasing the competitiveness of companies. Because only what can be measured can be improved, reinvented or invented.